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Accelerate Your Digital Fundraising Results

Course Overview


This course is designed for beginners in digital fundraising. If you want to acquire your first digital donors or communicate with your existing donor pool to maximise value, then you’re in the right place.

This course will equip you with frameworks to help you progress from idea to delivery of a performing digital campaign. Whether you are looking to develop a digital fundraising program or have already started but are seeing lacklustre results, this course, presented by Digital Ninjas, will help you put the frameworks in place to begin moving your digital fundraising activity towards scale. It covers the different types of campaigns and channels and shows you how to start scaling the results and measuring and reporting campaign performance.


Who is this course for?

  • Fundraisers who are just getting started on developing a digital journey.
  • Fundraisers who are new to digital fundraising and marketing.



Learning outcomes

As somebody who might not have much experience in running digital marketing/fundraising campaigns by the end of this course, you will be able to plan and execute a digital fundraising campaign across a range of fundraising objectives – whether you want to grow your one-off donor base, acquire more regular givers, deliver a peer2peer campaign or generate leads for telefundraising or Gifts in Wills campaigns, whilst being conscious of some of the common pitfalls.


Key topics

  • Digital Landscape – we’ll cover some facts and figures to help you build a business case and communicate the digital opportunity internally.
  • Tracking & measuring for success – we’ll discuss what and how you need to measure to ensure you’re set up for success.
  • Types of digital fundraising campaigns and give you some tips on approaching each type of campaign from a digital perspective.
  • Digital Channel selection covers earned, owned, and paid media.
  • How to start scaling digital results.
  • Planning and scaling your internal digital capacity – when to use agencies, when to build a team.
  • Avoiding magpie syndrome – what to do about all the new shiny things and how to prioritise for success.


What the course won’t cover

  • This session won’t cover how to use individual digital media platforms; for example, we won’t cover in-depth training on how to use Google or Facebook Ads.
  • Detailed configuration for Google Analytics or platform tracking pixels.



Delivery

2 x half-days via Zoom



Meet the facilitator

Click here to read Jon Dawson's bio.



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in Accelerate Your Digital Fundraising Results is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

  • FIA Code 4.10 and 4.11 Conduct towards Donors by considering how elements of digital fundraising apply to fundraising.

FIA member $520.00
Non member $675.00

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Animation for NFPs

Course Overview

  


Stories connect people. Communicators and creatives need to produce authentic video and animation that is emotive, educational and relatable.  Laundry Lane is a full-service video and animation agency specialising in telling great stories that drive meaningful engagement. In this interactive course, they will share their knowledge and expertise in animated storytelling for the NFP sector.




Topics include:

• How animation can be best utilised for different communications & fundraising strategies
• Practical understanding of the animation process
• How animation can be the perfect medium for sensitive storytelling
• Different styles and approaches.


Who is this course for?

  • Marketing & Communications people working in fundraising
  • Digital fundraisers and marketers



Delivery

1 x half-day via Zoom


Meet the facilitator

Click here to read Will and Alexandra Cordukes from Laundry Lane bio.



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.
  3. If you require assistance, please email training@fia.org.au.


CFRE

Full participation in Animation for NFPs is applicable for up to TBA continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.



This course relates to the following aspects of the FIA Code of Conduct:

  • FIA Code 4.10 and 4.11 Conduct towards Donors.

FIA member $195.00
Non member $270.00

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Attracting Major Gifts

Course Overview

This workshop is an introduction to attracting major gifts. It explores the key elements of attracting major gifts—identifying, recognising, and connecting with major donors—and how to have a ‘major gifts conversation’. Through a series of practical exercises, you’ll learn how to tailor your approach to major gifts to your organisation.



Who is this course for?

Fundraising Managers/University/Education Development Managers wanting to add another skill to their skillset or hear about another approach to major gift fundraising.

Small non-profit CEOs/Board Members looking to understand what is involved in attracting major gifts.

 


Learning Outcomes

By the end of the session, you will:

  • Be able to identify and recognise a major donor for your organisation
  • Be able to understand how to craft an approach to connect with a major donor
  • Be able to understand how to have a ‘major gift’ conversation
  • Be able to identify options for who in your organisation will work with potential major donors
  • Have an action plan for implementing how you/your organisation can start to connect with major gift donors
  • Understand how to apply the FIA Code of Ethics for your work with major gift donors

What the session won’t cover:

  • Setting up and sustaining all aspects of a major gifts program for an organisation


Targeted skills

  • How to have a major gifts conversation with a potential donor
  • How to write a compelling email to reach out to a potential donor to obtain a meeting (zoom or face-to-face) to have the conversation
  • How to identify and recognise potential major gift donors for your organisation
  • Understand and apply the FIA Code of Ethics when working with major donors



Delivery

1 x half-day via Zoom



Meet the facilitator

Click here to read Kate Parson's bio.



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.  
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in Attracting Major Gifts is applicable for up to 3 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.

FIA member $195.00
Non member $270.00

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Avoiding the Churn & Burn: Donor Retention & Centricity

Course Overview



This course will teach participants the importance of keeping new donors through strategic initiatives in donor centricity and retention. With more than half of new donors failing to make a second gift, it is imperative that Australian fundraisers focus on this core deficit.

Industry-wide, 2022 saw donor retention fall to 42 per cent, the lowest retention rate ever. Bringing in new donors is one of the hardest tasks of fundraising. Typically, a mailing to prospective donors will result in only a 1 or 2 per cent return. Given the difficulty of this task, losing more than half of new givers right off the bat is a travesty. Why is retention so lousy? Because too many fail to properly thank new donors and show them the impact of their gifts. With no evidence that their gifts are appreciated and achieving positive results, it is unsurprising that giving ceases.

This short course will look at current retention trends and show how donor-centricity can result in a dramatic improvement. Participants will learn methods of properly thanking, cultivating and stewarding donors so they are ready to give each time they are asked. The course will involve participants in collaborative discussions of donor attrition scenarios and recommend concrete steps to help donors feel welcome, appreciated and fulfilled.



Delivery

1 x half-day via Zoom



Meet the facilitator

Click here to read John Greenhoe's bio.



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in Avoiding the Churn & Burn Results is applicable for up to TBA continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code
This course relates to key aspects of the FIA Code.

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Building Data Frameworks for Fundraising Success

Course Overview


Creating an effective data management framework is essential for organisations that now rely on data as their primary asset for fundraising and creating insight to help improve operations.  

Poor-quality data and a lack of proper governance can result in poor outcomes and increase risk. Complying with legislation to ensure the organisation can use data while protecting it from risk is an organisational-wide requirement. 

This course aims to help those responsible for managing data understand the fundamental components of a data management framework so that they can build a plan that the whole organisation can understand and implement. 


Prerequisite:

  • Familiar with everyday uses of data



 By the end of the session, you will: 

  • Understand the key components of a data management framework
  • Be able to create a data management plan that the entire organisation can understand 
  • Be able to identify areas of key risk to the organisation


What the session won’t cover:

  • Specific technologies 
  • Privacy legislation 


Key Topics:

  • Data Strategy
  • Data Governance
  • Data Quality
  • Data Operations
  • Technology


The value of data – how data can be used to improve key organisational outcomes:

  • Risk – where there is a risk to the organisation for poorly managed data
  • Components of a Data Management Framework
  • DataOps function
  • Low-impact data management
  • Bringing it all together



Delivery

2 x half-days via Zoom



Meet the facilitator

Click here to read Richard Harris's bio.



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in Building Data Frameworks is applicable for up to TBA continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 2.0 Compliance

FIA Code 3.0 Ethical Conduct

FIA Code 4.0 Conduct towards Donors

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Certificate in Professional Fundraising (e-Learning)

Course Overview



This Certificate course is a great way to progress your fundraising career. It covers all the key aspects of fundraising, including current sector trends, the development of fundraising plans and the importance of donor relationships.

Learn directly from our experienced fundraisers across various fundraising channels.

It includes assessment tasks and can be delivered in three ways to suit your preferred learning mode and availability. There is a required textbook to read for this course that will be posted to you once you are enrolled.

  1. This self-paced course is over six months with tutor support via our online learning portal. It is for strong, independent learners who like a longer timeframe. You will complete self-study assessments and textbook chapter readings during the six months. You are given access to the course materials for six months, but you can complete the course earlier.
  2. Online tutor-led is a 6-day option via Zoom spread over 3 months with the support of a tutor for those wanting to complete in a shorter timeframe. There are self-study assessments and textbook chapter readings for 3 months.



What you’ll learn

  • The Australian fundraising sector and motivations for giving
  • How to develop fundraising plans and strategies for success
  • How to build and express a case for support
  • How to evaluate and select channels to acquire new donors and grow your relationships
  • How to nurture high-value donors, gifts in Wills pledgers and corporate partnerships.

Who is this course for?

  • Entry-level fundraisers new to the profession
  • Early-career fundraisers with 1-3 years of experience
  • Fundraisers wanting to consolidate their existing skills with formal training



Delivery

  • 6 months of access to eLearning self-study with Tutor support via email and phone
  • Written assessments and reading the required textbook chapters are required 



Meet the tutors

Click here to read the tutor bios:

Ellaine Hislop

Maisa Lopes Gomes

Heiko Plange-Korndoerfer



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in the Certificate in Professional Fundraising is applicable for up to 60 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

  • FIA Code 2.0 Compliance, 3.0 Ethical conduct, 4.0 Conduct towards Donors, 5.0 Conduct towards Beneficiaries and 6.0 Conduct in Supplier relationships.

FIA member $2650.00
Non member $3450.00

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Certificate in Professional Fundraising (Online Tutor-Led)

Course Overview


This Certificate course is a great way to progress your fundraising career. It covers all the key aspects of fundraising, including current sector trends, the development of fundraising plans and the importance of donor relationships.

Learn directly from our experienced fundraisers across various fundraising channels.

It includes assessment tasks and can be delivered in three ways to suit your preferred learning mode and availability. Once you are registered, you will receive a required textbook to read for this course.

  1. E-Learning over six months with tutor support via the Learning Hub for strong independent learners who like a longer timeframe. There are self-study assessments and textbook chapter readings to complete during the six months. You are given access to the course materials for six months and do have the option to complete the course earlier.
  2. Online tutor-led is a 6-day option via Zoom spread over three months with the support of a tutor for those wanting to complete in a shorter timeframe. There are self-study assessments and textbook chapter readings to complete during the three months.


What you’ll learn

  • The Australian fundraising sector and motivations for giving
  • How to develop fundraising plans and strategies for success
  • How to build and express a case for support
  • How to evaluate and select channels to acquire new donors and grow your relationships
  • How to nurture high-value donors, gifts in Wills pledgers and corporate partnerships.


Who is this course for?

  • Entry-level fundraisers new to the profession
  • Early-career fundraisers with a few years of experience
  • Fundraisers wanting to consolidate their existing skills with formal training.



Delivery

Online tutor-led 6-day option via Zoom



Meet the tutors

Click here to read the tutor bios:

Ellaine Hislop

Maisa Lopes Gomes

Heiko Plange-Korndoerfer



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in the Certificate in Professional Fundraising is applicable for up to 60 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

  • FIA Code 2.0 Compliance, 3.0 Ethical conduct, 4.0 Conduct towards Donors, 5.0 Conduct towards Beneficiaries and 6.0 Conduct in Supplier relationships.

FIA member $2650.00
Non member $3450.00

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Charity Brand Strategy for Fundraisers - how to use your branding for long term growth

Course Overview


This course has been designed to give fundraisers the confidence to wade into the murky waters of brand positioning so that they can positively shape a platform for longer-term growth. 

This workshop will cover different ways that charity marketers, fundraisers and communication managers can ensure their for-purpose brand is fit for fundraising. 

From values to tone of voice and value propositions to distinctive assets, this workshop will help you learn the landscape of brands, branding and brand building so you can protect your charity from positioning strategies and brand development that excludes fundraising managers and charity donors. 



Learning Outcomes

By the end of the session, you will:

  • develop a clear understanding of the role (and power) of brand positioning
  • understand the language you need to engage senior leadership and communication team colleagues
  • learn the practical skills needed to diagnose the gaps in their existing brand toolkit
  • develop confidence in your ability to lead positioning conversations and drive brand development projects


What the session won’t cover

Developing your organisation’s brand strategy during the decision will not be feasible.


Targeted skills

  • influence
  • leadership
  • communication strategy


Key Topics

  • language and definitions of brand strategy
  • brand strategy toolkit
  • diagnosing areas of weakness and how those impact fundraising


Who is this course for?

Communications managers looking to enable fundraising growth within their organisation.

Fundraising Managers and leaders looking to expand their influence and /or rile into Communications function.


Materials

Examples of brand work undertaken that is helpful vs unhelpful to fundraising. 



Delivery

1 x half-day via Zoom



Meet the facilitator

Click here to read Dan Geave's bio.



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in Charity Brand Strategy is applicable for up to TBA continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 4. Conduct towards donors.

FIA member $195.00
Non member $270.00

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Copywriting Essentials

Course Overview


Improve your writing skills and connect with your audience on a personal level. We will help you prepare compelling communications for engaging, inspiring and motivating your donors. This course will give you hands-on experience so you can craft copy specifically for breakthrough fundraising.



Learning Outcomes

  • The techniques and mechanics of writing effectively
  • How to write clearly and concisely with a specific audience in mind
  • How to craft letters, emails, headlines and a ‘call to action’
  • How to produce compelling copy for fundraising campaigns.


Who is this course for?

  • Anyone in fundraising who would like to improve their writing techniques to engage with donors and volunteers
  • People already working in the not-for-profit sector but are new to copywriting for fundraising
  • People who are new to the fundraising sector with little or no knowledge of copywriting techniques
  • Fundraisers in regional centres who would like to improve their copywriting techniques.


Delivery

2 x half-days via Zoom



Meet the facilitator

Click here to read Natalie Khoo's bio.



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in Copywriting Essentials is applicable for up to 7 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

  • FIA Code 4.0 Conduct towards donors by informing professional marketers and communicators in the NFP sector about their obligations when writing with the intention to achieve a particular outcome. FIA Code 5.0 Conduct towards Beneficiaries by considering what is acceptable, ethical, and effective copywriting.

FIA member $520.00
Non member $675.00

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Copywriting for Impact

Course Overview



Take your copywriting craft to the next level, emphasising fundraising and other direct response campaigns. 

Learn how to write clearly and emotionally to benefit your readers and your mission. You will also learn the real-world practicalities of writing copy to a deadline, for a specific audience, and with your organisation's needs and complexities in mind. The primary focus will be direct response communication for appeals and activism campaigns.



What you’ll learn

  • Understand how to prioritise information and audience needs
  • Know what copy makes an audience respond or turn away 
  • Understand the opportunities and restrictions of specific channels (e.g. digital, direct mail, video, outdoor advertising)
  • Be better equipped to manage the needs of your organisation's donors, case studies, beneficiaries and internal stakeholders.


Who is this course for?

  • Anyone who writes copy and contributes to messaging for fundraising, campaigning or other supporter communications
  • Anyone working for a charity, not-for-profit or supplier to the fundraising sector who is responsible for writing copy and communications
  • Anyone who’d like to be more confident when briefing or assessing copy provided by other writers.



Delivery

1 x full-day via Zoom



Meet the facilitator

Click here to read Mary-Anne Plummer's bio.



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.  
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in Copywriting for Imact is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

  • FIA Code 4 Conduct towards Donors by examining how communicators in the NFP sector can find themselves challenged to meet their ethical obligations to donors, and the needs of their employers.
  • FIA Code 5 Conduct towards Beneficiaries by considering scenarios where this conduct may be challenged, and support attendees to navigate any challenges ethically and appropriately.

FIA member $520.00
Non member $675.00

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Creating the Compelling Case for Support

Course Overview



Today’s hypercompetitive market for charitable giving is more challenging than ever. Facing the daunting obstacle of information overload, how can charities stand out? Only through the creation of a compelling case for support that can be easily understood and communicated.

The case for support is the vital first step in motivating donors to give. Yet too many charities miss the mark when they put forward conflicting and confusing messages about their important work. Many do not take the time to properly and succinctly communicate their mission and fail to clearly show how financial support will support that mission.

In this interactive short course, John Greenhoe will show attendees how to create a great case to serve as a solid base for all fundraising. When completed, the case will explain, in a simple and compelling fashion, what you do, why it is critically important, and how donors can help NOW. Don’t miss this opportunity to cut through the noise and foster unprecedented levels of giving!



Learning Outcomes 

  • Understand and be able to assemble a comprehensive fundraising case for support.
  • Create “case statements” drawn from the overall case for support to fund specific projects.
  • You should be able to use the case for support for various purposes, including website copy, multichannel appeals, and personal solicitations.


Key Topics

  • Provide an overview of the essential elements of the case for support.
  • Overview of how the case for support is created – who must provide input, research needed, etc.
  • There will be an “Assignment” at the end of the first session for participants to create a “mini case” for discussion during the second day.
  • Presentation of the production of case statements for individual/project-based fundraising efforts.


What the session won’t cover

Specific fundraising methods (how to write a fundraising letter, conduct a personal solicitation, etc.)


Prerequisite

Understanding how the charitable sector operates and core information about the mission of the charities participants work for.


Targeted Skills

  • Writing for the fundraising audience.
  • Creating multipurpose messaging that can be used in print, digital and “live” in-person presentations.


Who should attend this course?

Anyone involved in fundraising, including frontline and support personnel. Most suited to entry and intermediate-level participants.



Delivery

1 x half-day via Zoom



Meet the facilitator

Click here to read John Greenhoe's bio.



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.  
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in Creating the Compelling Case for Support is applicable for up to 5.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 4.0 Conduct towards Donors


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Data Privacy for Fundraisers

Course Overview



This one-day Privacy Course is a comprehensive program designed to equip participants with a deep understanding of data privacy regulations and the processes and practices that help ensure compliance and reduce risk. The course covers key aspects of privacy, including the Privacy Act in Australia and the GDPR (General Data Protection Regulation) in the European Union. Moreover, the course delves into data management processes and practices aimed at minimising privacy risks and ensuring compliance with data protection laws. By the end of this course, attendees will be well-prepared to navigate the complex landscape of data privacy, safeguard sensitive information, and adopt best practices for data management in an increasingly interconnected world. 


Why is this important? 

In 2023, the government responded to the review of the Privacy Act, flagging changes that would impact all organisations that collect, store, and use personal information. Driving the change is an overwhelming desire for individuals to have greater control over their information. In a recent survey 83% wanted more control and choice over how their personal information is collected and used. With recent high-profile data breaches in our sector, it has never been more important to understand the privacy regulations and how best to comply. 


Who should attend this course?

This course is aimed at non-technical people who have a need to understand the regulations governing the use of personal information and how to minimise the risk of a breach of those regulations.  

  • Executive leaders who need to understand the potential risks
  • Data managers responsible for protecting personal information
  • Operations team using and managing personal information
  • IT teams responsible for preventing unwanted access to personal information

Course Structure

Session 1 – Understanding the regulations

  • Defining Personal & Sensitive Information 
  • Privacy Act and the Australian Privacy Principles 
  • General Data Protection Regulation (GDPR) 
  • California Consumer Privacy Act 
  • Notifiable Data Breach Scheme 
  • Proposed changes to the Privacy Act 

Session 2 – complying with regulation

  • Mapping flow of personal information 
  • Data Governance & Classification 
  • Privacy Impact Assessments 
  • Simple approach to security 
  • Privacy Policy & notifications 
  • Staff Training 
  • Privacy Data Management Framework 



Delivery

2 x half-day via Zoom



Meet the facilitator

Click here to read Richard Harris's bio.



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.  
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in Data-Privacy for Fundraisers is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.


FIA member $520.00
Non member $675.00

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Data-Driven Fundraising to Increase Impact

Course Overview



This course will help transform the way you use data in your fundraising. Data is the key driver of charitable organisations, and if harnessed correctly, it can help deliver significant improvements in fundraising outcomes that grow your impact. It’s critical that fundraisers feel confident in analysing and using data in their roles so they can effectively report on their fundraising performance and uncover insights that will inform their fundraising strategies and increase revenue for their cause. Learn the basics of data analytics and benchmarking to improve your reporting and deliver insights that inform your fundraising strategy.


Who is this course for?

    • Data coordinators/managers in fundraising organisations
    • Fundraisers in direct marketing, appeal campaign management, etc, who work with data and report on project outcomes
    • Marketing professionals in fundraising organisations



Delivery

1 x half-day via Zoom



Meet the facilitator

Click here to read Goldia Shum's bio.



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.  
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in Data-Driven Fundraising to Increase Impact is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.


FIA member $195.00
Non member $270.00

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Data-Driven Fundraising to Increase Impact

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Digital Fundraising Essentials for Virtual Events

Course Overview



From exclusive gala balls to counting steps

Virtual events are one of the forces driving the democratisation of philanthropy, a movement to decolonise Fundraising by breaking down traditional barriers and giving everyone a chance to contribute.


The past 15 years have been transformative for digital, social giving and virtual events. This has forced a change in the charity ‘mailbox’ mentality. Moving away from the overreliance on the predictable, traditional Direct Marketing programs – to the more flexible, agile, scalable, and risky landscape of community events in digital.


Digital, social media, P2P platforms, data, tracking cookies, and AI have brought new and extraordinary ways to expand charities’ reach by tapping into supporters’ networks. These new and emerging technologies enhance multi-channel experiences, grow productivity, and connect supporters of similar values with the deep level of involvement only charity events can offer.


This day's class aims to help charity workers of all seniority improve their virtual events and digital expertise and feel more engaged with this revolutionary change.



Learning Outcomes

  • Understand the basics of Virtual Fundraising via Streaming, social media and P2P.
  • Learn the basics and foundations of Digital, Data, User Journeys, Channels and AI in the Virtual Events context.
  • Workshop on how Digital Experiences can be used to create memorable moments & level up involvement for existing and new supporters via Virtual Events.
  • Learn how digital-first planning, KPI setting, and tracking can help your charity achieve its best for your mission cost-efficiently with virtual events.


Who is this course for?

Entry-level from a Digital and virtual Events knowledge point, all levels of Fundraising and Marketing expertise are welcome to join.

  • Charity workers who would like to kick-start their Virtual Events.
  • Fundraisers and Marketers of all levels of seniority who would like to skill up in Digital Fundraising for Events.
  • Professionals of all areas in Fundraising who would like to become more comfortable with digital channels, data, technology, AI, tracking and digital experiences in the context of Virtual Events.



Delivery

1 x full-day via Zoom

Online workshop session with digital collaboration whiteboard Miro, using AI tools and working group for ideation.



Meet the facilitator

Click here to read Maisa Lopes Gomes bio.



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.  
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in Digital Fundraising Essentials is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.


FIA member $520.00
Non member $675.00

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Digital Fundraising for Virtual Events

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Digital Gifts in Wills

Course Overview



Learn how to acquire qualified gifts in Wills leads through digital channels. This course will cover formulating the perfect proposition, best practices for audience targeting, and some tips for creative and supporter journeys. You will also put all the theory into practice using Facebook and Google Ads – two of the most popular advertising platforms for digital fundraising. 



What you’ll learn 

  • how to acquire gifts in Wills leads through digital channels 
  • how to qualify the leads 
  • formulating propositions for the target audience 
  • using online platforms for digital fundraising 


Who is this course for? 

  • people who are new to gifts in Wills fundraising with little or no knowledge of digital fundraising techniques and practice 
  • people already working in gift in Wills fundraising but are new to digital lead acquisition 
  • people who may be looking to start a digital gift in Wills fundraising program



Delivery

2 x half-days via Zoom



Meet the facilitator

Click here to read John Dawson's bio.



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.  
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in Digital Gifts in Wills is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.

FIA member $520.00
Non member $675.00

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Donor Journey Mapping

Course Overview



This course focuses on how fundraisers can develop donor journeys for their organisations. Bringing together the principles of customer journeys, you will cover the theory of customer/donor journeys and how they can be used to drive great fundraising outcomes. You will create your own personal and custom journey for your donors and participate in the hands-on construction of a donor journey, working in groups to create an assumptive donor journey map in class.

The course is designed to provide insights and value to beginners and more seasoned practitioners, starting with the basics of what customer journeys are and why we use them and then progressing rapidly to hands-on workshops where participants apply the knowledge immediately against scenarios. We regularly get more experienced marketers and even UX professionals on the course, and the feedback has been really positive from these people – whilst not all the material is new, there are generally a number of key insights they get through the course, and it helps validate their current knowledge and round out what is often on-the-job experience. The feedback on the course is very positive, no matter the starting skill level, indicating that it seems to provide value across the board. Where participants have already existing journeys, we often discuss those and provide insights on how those can be improved and evolved to the next level. 



What you’ll learn

  • Why donor journeys have become so important
  • Why you need to develop them for your donors
  • How to run a customer journey for your donors
  • Techniques for understanding your donors and creating the journeys
  • How journeys can be used to determine marketing, digital and fundraising strategy


Who is this course for?

  • Fundraising and marketing managers
  • Fundraising event organisers
  • Gifts in Wills donor managers
  • Fundraisers responsible for donor engagement, retention and acquisition



Delivery

2 x half-days via Zoom



Meet the facilitator

Click here to read Mike Zeederberg's bio.



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.  
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in Donor Journey Mapping is applicable for up to 7 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

  • FIA Code 4 Conduct towards Donors by considering scenarios where this conduct may be challenged and discuss how to navigate any challenges in ethical and appropriate ways.


FIA member $520.00
Non member $675.00

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DPF23 Diploma in Professional Fundraising

Course Overview


Please email training@fia.org.au before enrolling for a discussion about the course.


Undertaking the FIA Diploma in Professional Fundraising shows a genuine commitment to your fundraising career.

This newly redesigned course helps develop fundraising management strategies through strategic thinking, creative approaches to fundraising, and nurturing donor relationships. Students will also develop advanced problem-solving and communication skills through practical, hands-on case study activities and assessments with an organisational focus.

The Diploma is delivered via e-learning through the FIA Learning Hub, allowing fundraisers to begin their studies anytime. Enrollments and course access are granted for 12 months. FIA’s expert tutors provide guidance, assessment support, and feedback via video call /phone and email. Our new learning management system ensures your learning experience is positive and professional.


Course prerequisites

  • ability to manage time and study independently
  • 3 years of full-time, paid fundraising experience


Access to

  • a database of donors
  • a database with a history of diverse funding
  • previous fundraising campaigns
  • stewardship reports
  • organisational strategy documents and reports



What you’ll learn

  • strategies for corporate fundraising, trusts and foundations and gifts in Wills
  • analysis of trusts and foundations and tools for grant proposals
  • the profiles of major donors and requirements for a major gifts program
  • gifts in Wills program strategies
  • frameworks for ethical fundraising and fundraising regulation
  • selecting appropriate fundraising channels and content matched to the donor journey
  • understanding the significance of digital as a part of an integrated fundraising strategy
  • leadership and management in a fundraising context


Who is this course for?

  • early-career or aspirational fundraising managers with at least three years of full-time, paid fundraising experience
  • career fundraisers are keen to move in a new direction, progress their careers or enhance their professional standing
  • charity and not-for-profit managers with responsibility for organisational fundraising


Course Overview

Click here for the course overview.



Delivery

12 months of eLearning access with tutor support.



Meet the tutors

Click here to read the tutor bios:

Alan White

Maisa Lopes Gomes

Dr Margaret Scott

Chris Benaud

Jena Ellis



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.  
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in the Diploma in Professional Fundraising is applicable for up to 80 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

  • FIA Code 2.0 Compliance, 3.0 Ethical conduct, 4.0 Conduct towards Donors, 5.0 Conduct towards Beneficiaries and 6.0 Conduct in Supplier relationships.


FIA member $4450.00
Non member $5450.00

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FIA Code Course

Course Overview



FIA members subscribe to a self-regulatory regime that raises the sector’s profile and enhances credibility and reputation with donors, government, and the community. Self-regulation is guided by the FIA Code, which was relaunched in 2017 and informed by the International Statement of Ethical Principles. All members must comply with the Code.

As charities’ reliance on fundraising grows, we need to ensure that the public trusts fundraisers to raise, manage, and distribute their generous gifts ethically and responsibly.

When you join FIA and complete the Code training, you are entitled to use the appropriate FIA Member logo, which signifies that you are committed to adhering to the Code and to ethical, best-practice professional fundraising.

The FIA Code course is designed to provide members (and others involved with fundraising) with a practical understanding of the Code and how to conduct fundraising in accordance with best practices. All FIA Members and anyone involved in fundraising, including staff, CEOs, board members, and volunteers, should complete the Code training.

An independent Code Authority oversees the Code's administration, which includes ongoing monitoring, complaints adjudication, and compliance training.



The Code covers:

  • transparent and ethical behaviour
  • conduct towards and communication with Donors
  • conduct towards and communication with Beneficiaries, including people in vulnerable circumstances
  • professional engagement with Suppliers


The course takes approximately 2 hours to complete and enrolment includes access for 4 weeks from the time of purchase.

Click the "Add to cart" button to purchase the FIA Code Course.  



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.  
  3. If you require assistance, please email training@fia.org.au.

FIA member $30.00
Non member $55.00

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Finding and Keeping Regular Givers

Course Overview



Like many charities, you may be struggling to find (and keep) more Regular Givers. This masterclass will help you find more Regular Givers in 2024 and beyond.

Finding and keeping donors requires a combination of data insights, donor psychology and creativity.

In this three-hour masterclass, you will learn about an approach to regular giving that has helped over 35 charities, from Fred Hollows to World Vision and the University of Sydney, create new, effective regular giving programs.


Who is this course for?

Employees with charities, fundraising team members, Regular Giving managers, Individual Giving Managers etc.



Learning Outcomes

By the end of the session, you will understand:

  • how to review your current RG product and the metrics you should be looking at to measure its success
  • where Australian charities are finding regular givers and why it is time to rethink the marketing funnel
  • why do donors stop giving
  • the fundamentals to ensuring donor loyalty
  • how to create a unique supporter experience that delivers


Key Topics

  • RG Product development
  • acquisition of regular givers
  • donor motivations and needs
  • donor experience and journeys
  • strategies and tactics to retain donors


Delivery

1 x half-day via Zoom



Meet the facilitator

Click here to read the facilitator's bio.



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.  
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in Finding and Keeping Regular Givers is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 4. Conduct towards donors. This masterclass will include strategies and examples of donor experience and ways to communicate with them to retain them and keep them happy and loyal.



FIA member $195.00
Non member $270.00

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Fundraising Essentials - In Class

Course Overview



Fundraising Essentials provides the basic knowledge and practical tools to help you get started as a fundraiser. The course covers key principles in ethical practice, reasons and vehicles for giving, core fundraising models to understand the donor journey, and how to build a case for support. This course will bring theory to life with best-practice fundraising techniques so you can hit the ground running and make an impact in your fundraising role.

This course can be delivered in three ways to suit your preferred learning mode and availability.

  1. e-Learning is accessible over three months via our Learning Hub for strong independent learners who like a longer timeframe. The course is approximately 12 hours of study, but you can complete it in less than three months.
  2. Online—Facilitated is the one–day option via Zoom, led by a facilitator, for those wanting to complete it in a shorter timeframe.
  3. In-class is also a two-half-day option hosted at a venue in Sydney, Brisbane & Melbourne for those who learn best in a classroom environment.



What you’ll learn

  • how the Australian fundraising sector works
  • key regulations that impact fundraisers and not-for-profits
  • motivations for donor generosity and charitable giving
  • various fundraising channels, trends and methodologies
  • the role of quality data and people to acquire and retain donors


Who is this course for?

  • people who are new to the fundraising sector with little or no knowledge of fundraising techniques and practice
  • people already working in the not-for-profit sector but who are new to a fundraising role
  • people who may be looking to enter the charity and not-for-profit sector in a fundraising role
  • fundraisers in volunteer roles with little or no knowledge of fundraising practice


Topics

Module 1: Overview of Fundraising: This module provides students with an overview of the scope of fundraising, the types of fundraising, and key regulations to be aware of.

Module 2: Fundraising Basics: This module provides students with basic information about why donors give and key elements to consider when fundraising and defining a case for support.

Module 3: Donor Acquisition: This module provides students with key information on acquiring donors associated with various fundraising channels.

Module 4: Donor Development: This module provides students with key methods and frameworks for donor development and stewardship

Module 5: Managing Fundraising: This module provides students with the key issues associated with managing data in marketing and privacy.



Delivery

In-class is also a two-half-day option hosted at a venue in Sydney, Brisbane & Melbourne for those who learn best in a classroom environment.




Meet the facilitator

Click here to read the Tutor bios.



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.  
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in Fundraising Essentials is applicable for up to 7.5 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

  • FIA Code 4.0 Conduct towards Donors, 3.0 Ethical conduct, 6.0 Conduct in Supplier relationships.


FIA member $410.00
Non member $525.00

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Sydney
Melbourne
Brisbane

Fundraising Essentials e-Learning

Course Overview



Fundraising Essentials provides you with the basic knowledge and practical tools to help you get started as a fundraiser. The course covers key principles in ethical practice, reasons and vehicles for giving, core fundraising models to understand the donor journey, and how to build a case for support. This course will bring theory to life with best-practice fundraising techniques so you can hit the ground running and make an impact in your fundraising role.

This course can be delivered in three ways to suit your preferred learning mode and availability.

  1. e-Learning is accessible over three months via our Learning Hub for strong independent learners who like a longer timeframe. The course is approximately 12 hours of study, but you can complete it in less than three months.
  2. Online—Facilitated is the one–day option via Zoom, led by a facilitator, for those wanting to complete it in a shorter timeframe.
  3. In-class is also a two-half-day option hosted at a venue in Sydney, Brisbane & Melbourne for those who learn best in a classroom environment.



What you’ll learn

  • how the Australian fundraising sector works
  • key regulations that impact fundraisers and not-for-profits
  • motivations for donor generosity and charitable giving
  • various fundraising channels, trends and methodologies
  • the role of quality data and people to acquire and retain donors


Who is this course for?

  • people who are new to the fundraising sector with little or no knowledge of fundraising techniques and practice
  • people already working in the not-for-profit sector but who are new to a fundraising role
  • people who may be looking to enter the charity and not-for-profit sector in a fundraising role
  • fundraisers in volunteer roles with little or no knowledge of fundraising practice


Topics

Module 1: Overview of Fundraising: This module provides students with an overview of the scope of fundraising, the types of fundraising, and key regulations to be aware of.

Module 2: Fundraising Basics: This module provides students with basic information about why donors give and key elements to consider when fundraising and defining a case for support.

Module 3: Donor Acquisition: This module provides students with key information on acquiring donors associated with various fundraising channels.

Module 4: Donor Development: This module provides students with key methods and frameworks for donor development and stewardship

Module 5: Managing Fundraising: This module provides students with the key issues associated with managing data in marketing and privacy.



Delivery

e-Learning is accessible over three months



Meet the facilitator

Click here to read the Tutor bios.



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.  
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in Fundraising Essentials is applicable for up to 7.5 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

  • FIA Code 4.0 Conduct towards Donors, 3.0 Ethical conduct, 6.0 Conduct in Supplier relationships.

FIA member $260.00
Non member $360.00

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Fundraising Essentials Online - Facilitated

Course Overview



Fundraising Essentials provides the basic knowledge and practical tools to help you get started as a fundraiser. The course covers key principles in ethical practice, reasons and vehicles for giving, core fundraising models to understand the donor journey, and how to build a case for support. This course will bring theory to life with best-practice fundraising techniques so you can hit the ground running and make an impact in your fundraising role.

This course can be delivered in three ways to suit your preferred learning mode and availability.

  1. e-Learning is accessible over three months via our Learning Hub for strong independent learners who like a longer timeframe. The course is approximately 12 hours of study, but you can complete it in less than three months.
  2. Online—Facilitated is the one–day option via Zoom, led by a facilitator, for those wanting to complete it in a shorter timeframe.
  3. In-class is also a two-half-day option hosted at a venue in Sydney, Brisbane & Melbourne for those who learn best in a classroom environment.



What you’ll learn

  • how the Australian fundraising sector works
  • key regulations that impact fundraisers and not-for-profits
  • motivations for donor generosity and charitable giving
  • various fundraising channels, trends and methodologies
  • the role of quality data and people to acquire and retain donors


Who is this course for?

  • people who are new to the fundraising sector with little or no knowledge of fundraising techniques and practice
  • people already working in the not-for-profit sector but who are new to a fundraising role
  • people who may be looking to enter the charity and not-for-profit sector in a fundraising role
  • fundraisers in volunteer roles with little or no knowledge of fundraising practice


Topics

Module 1: Overview of Fundraising: This module provides students with an overview of the scope of fundraising, the types of fundraising, and key regulations to be aware of.

Module 2: Fundraising Basics: This module provides students with basic information about why donors give and key elements to consider when fundraising and defining a case for support.

Module 3: Donor Acquisition: This module provides students with key information on acquiring donors associated with various fundraising channels.

Module 4: Donor Development: This module provides students with key methods and frameworks for donor development and stewardship

Module 5: Managing Fundraising: This module provides students with the key issues associated with managing data in marketing and privacy.



Delivery

Online—Facilitated is the one-day or two-half-day option via Zoom, led by a Tutor.




Meet the facilitator

Click here to read the Tutor bios.



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.  
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in Fundraising Essentials is applicable for up to 7.5 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

  • FIA Code 4.0 Conduct towards Donors, 3.0 Ethical conduct, 6.0 Conduct in Supplier relationships.


FIA member $410.00
Non member $525.00

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Gifts in Wills Essentials

Course Overview



Get equipped with the tools to get started on an effective Gifts in Wills fundraising program that can provide your organisation with a long-term financial future. Learn how to develop a gift in Wills toolkit, including a case for support and understand who to approach and how to approach them. This is a self-paced online course that will easily fit in with your fundraising schedule.

The e-learning course materials can be accessed via the Learning Hub for three months for strong independent learners who like a longer timeframe. The course is approximately 12 hours of study, but you can complete it in less than three months.

Modules

Module 1: An Introduction to Gifts in Wills

Module 2: Understanding the GIW donor

Module 3: Planning a GIW program

Module 4: Communication Tools

Module 5: Program Implementation

Module 6: Estate Administration



What you’ll learn

  • understand donor motives for leaving a charitable gift in their Will
  • how a Gifts in Wills program fits into your total fundraising strategy
  • how to identify your best gifts in Wills prospects
  • how to develop your gifts in Wills pipeline
  • how to build a stewardship program to ensure you retain and engage prospects
  • your role and how to measure success


Who is this course for?

  • anyone new to gifts in Wills fundraising
  • fundraisers with limited experience of gifts in Wills fundraising
  • anyone who wants to start a gifts in Wills program in their charitable organisation
  • anyone whose gifts in Wills program is relatively new and who is looking for ways to enhance it



Delivery

3 months of access to e-Learning.



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in Gifts in Wills is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical Conduct, 4.0 Conduct towards Donors, 5.0 Conduct towards Beneficiaries.


FIA member $260.00
Non member $360.00

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Google Analytics 4 for Fundraising

Course Overview



Embark on an exhilarating journey into the world of Google Analytics, whether you're a digital fundraising novice or have a little more experience and are ready to revolutionise your not-for-profit's online prowess. Learn how to track online fundraising and marketing effectively, offering a framework for interpreting data and answering pertinent questions. The workshop will introduce some of the more useful reports in GA4 and provide examples of using the data to answer common questions. By the end of this session, you'll be equipped to navigate GA4, use relevant reports, and confidently create your own reports and dashboards for your nonprofit fundraising and marketing needs.


Who is this course for?

  • Marketing and communications fundraisers
  • Data-focussed fundraisers
  • Campaign managers
  • Digital fundraisers



Delivery

90 mins via Zoom



Meet the facilitator

Click here to read Jonathan Dawson's bio.



Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.
  3. If you require assistance, please email training@fia.org.au.



CFRE

Full participation in Google Analytics 4 for Fundraising is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.



FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 4.0 Conduct towards Donors


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