Course Overview

This course is designed for beginners in digital fundraising. If you’re looking to acquire your first digital donors or communicate with your existing donor pool to maximise value, then you’re in the right place.

This course will equip you with frameworks to help you progress from idea to delivery of a performing digital campaign. Whether you are looking to develop a digital fundraising program or have already started but are seeing lacklustre results, this course, presented by Digital Ninjas, will help you put the frameworks in place to begin moving your digital fundraising activity towards scale. It covers the different types of campaigns and channels and shows you how to start scaling the results and measuring and reporting campaign performance.

Who is this course for?

• Fundraisers who are just getting started on developing a digital journey
• Fundraisers who are new to digital fundraising and marketing.

Learning outcomes

As somebody who might not have much experience in running digital marketing/fundraising campaigns by the end of this course, you will be able to plan and execute a digital fundraising campaign across a range of fundraising objectives – whether you want to grow your one-off donor base, acquire more regular givers, deliver a peer2peer campaign or generate leads for telefundraising or Gifts in Wills campaigns, whilst being conscious of some of the common pitfalls.

Key topics

• Digital Landscape – we’ll cover some facts and figures to help you build a business case and communicate the digital opportunity internally.
• Tracking & measuring for success – we’ll discuss what and how you need to measure to ensure you’re set up for success.
• Types of digital fundraising campaigns and give you some tips on approaching each type of campaign from a digital perspective.
• Digital Channel selection covers earned, owned, and paid media.
• How to start scaling digital results.
• Planning and scaling your internal digital capacity – when to use agencies, when to build a team.
• Avoiding magpie syndrome – what to do about all the new shiny things and how to prioritise for success.

What the course won’t cover

• This session won’t cover the detail on how to use individual digital media platforms, for example, we won’t be covering in-depth training on how to use Google or Facebook Ads.
• Detailed configuration for Google Analytics or platform tracking pixels.

Delivery

2 x half-days via Zoom

Meet the facilitator

Click here to read Jon Dawson from Digital Ninjas bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Accelerate Your Digital Fundraising Results is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 4.10 and 4.11 Conduct towards Donors by considering how elements of digital fundraising apply to gifts in Wills fundraising.

Course Overview

  

Stories connect people. It's important for communicators and creatives to produce authentic video and animation that is emotive, educational and relatable.  Laundry Lane is a full-service video and animation agency specialising in telling great stories that drive meaningful engagement. In this interactive course, they will share their knowledge and expertise in animated storytelling for the NFP sector.

Topics include:

• How animation can be best utilised for different communications & fundraising strategies
• Practical understanding of the animation process
• How animation can be the perfect medium for sensitive storytelling
• Different styles and approaches.

Who is this course for?

• Marketing & Communications people working in fundraising
• Digital fundraisers and marketers

Delivery

1 x half-day via Zoom

Meet the facilitator

Click here to read Will and Alexandra Cordukes from Laundry Lane bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Animation for NFPs is applicable for up to TBA continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 4.10 and 4.11 Conduct towards Donors.

Course Overview

This workshop is an introduction to attracting major gifts. It explores the key elements of attracting major gifts—identifying, recognising, and connecting with major donors—and how to have a ‘major gifts conversation’. Through a series of practical exercises, you’ll learn how to tailor your approach to major gifts to your organisation.

Who is this course for?

Fundraising Managers/University/Education Development Managers wanting to add another skill to their skillset or hear about another approach to major gift fundraising.

Small non-profit CEOs/Board Members looking to understand what is involved in attracting major gifts.

 

Learning Outcomes

By the end of the session, you will:

• Be able to identify and recognise a major donor for your organisation
• Be able to understand how to craft an approach to connect with a major donor
• Be able to understand how to have a ‘major gift’ conversation
• Be able to identify options for who in your organisation will work with potential major donors
• Have an action plan for implementing how you/your organisation can start to connect with major gift donors
• Understand how to apply the FIA Code of Ethics for your work with major gift donors

What the session won’t cover:

• Setting up and sustaining all aspects of a major gifts program for an organisation

Targeted skills

• How to have a major gifts conversation with a potential donor
• How to write a compelling email to reach out to a potential donor to obtain a meeting (zoom or face-to-face) to have the conversation
• How to identify and recognise potential major gift donors for your organisation
• Understand and apply the FIA Code of Ethics when working with major donors

Delivery

1 x half-day via Zoom

Meet the facilitator

Click here to read Kate Parson's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Attracting Major Gifts is applicable for up to 3 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.

Course Overview

Creating an effective data management framework is essential for organisations that now rely on data as their primary asset for fundraising and creating insight to help improve operations.  

Poor-quality data and a lack of proper governance can result in poor outcomes and increase risk. Complying with legislation to ensure data can be used by the organisation while protecting the organisation from risk is an organisational-wide requirement. 

This course aims to help those responsible for managing data understand the fundamental components of a data management framework so that they can build a plan that can be understood and implemented by the whole organisation. 

Prerequisite:

• Familiar with everyday uses of data

 By the end of the session, you will: 

• Understand the key components of a data management framework. Be able to create a data management plan that the entire organisation can understand 
• Be able to identify areas of key risk to the organisation

What the session won’t cover:

• Specific technologies 
• Privacy legislation 

Delivery

2 x half-days via Zoom

Meet the facilitator

Click here to read Richard Harris's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Building Data Frameworks is applicable for up to TBA continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 2.0 Compliance

FIA Code 3.0 Ethical Conduct

FIA Code 4.0 Conduct towards Donors

Course Overview

This Certificate course is a great way to progress your fundraising career. It covers all the key aspects of fundraising, including current sector trends, the development of fundraising plans and the importance of donor relationships.

Learn directly from our experienced fundraisers across various fundraising channels.

It includes assessment tasks and can be delivered in three ways to suit your preferred learning mode and availability. Once you are registered, you will receive a required textbook to read for this course.

1. e-Learning over six months with tutor support via the Learning Hub for those who are strong independent learners who like a longer timeframe. There are self-study assessments and textbook chapter readings to complete during the six months. You are given access to the course materials for six months and do have the option to complete the course earlier.
2. Online tutor-led is a 6-day option via Zoom spread over three months with the support of a tutor for those wanting to complete in a shorter timeframe. There are self-study assessments and textbook chapter readings to complete during the three months.

What you’ll learn

• The Australian fundraising sector and motivations for giving
• How to develop fundraising plans and strategies for success
• How to build and express a case for support
• How to evaluate and select channels to acquire new donors and grow your relationships
• How to nurture high-value donors, gifts in Wills pledgers and corporate partnerships.

Who is this course for?

• Entry-level fundraisers new to the profession
• Early-career fundraisers with a few years of experience
• Fundraisers wanting to consolidate their existing skills with formal training.

Delivery

Online tutor-led 6-day option via Zoom

Meet the facilitator

Click here to read the tutor bios.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in the Certificate in Professional Fundraising is applicable for up to 60 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 2.0 Compliance, 3.0 Ethical conduct, 4.0 Conduct towards Donors, 5.0 Conduct towards Beneficiaries and 6.0 Conduct in Supplier relationships.

Course Overview

This course has been designed to give fundraisers the confidence to wade into the murky waters of brand positioning so that they can positively shape a platform for longer-term growth. 

This workshop will cover different ways that charity marketers, fundraisers and communication managers can ensure their for-purpose brand is fit for fundraising. 

From values to tone of voice and value propositions to distinctive assets, this workshop will help you learn the landscape of brands, branding and brand building so you can protect your charity from positioning strategies and brand development that excludes fundraising managers and charity donors. 

Learning Outcomes

By the end of the session, you will:

• develop a clear understanding of the role (and power) of brand positioning
• understand the language you need to engage senior leadership and communication team colleagues
• learn the practical skills needed to diagnose the gaps in their existing brand toolkit
• develop confidence in your ability to lead positioning conversations and drive brand development projects

What the session won’t cover

Developing your organisation’s brand strategy during the decision will not be feasible.

Who is this course for?

Communications managers looking to enable fundraising growth within their organisation.

Fundraising Managers and leaders looking to expand their influence and /or rile into Communications function.

Materials

Examples of brand work undertaken that is helpful vs unhelpful to fundraising. 

Delivery

1 x half-day via Zoom

Meet the facilitator

Click here to read Dan Geave's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Charity Brand Strategy is applicable for up to TBA continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 4. Conduct towards donors.

Course Overview

Improve your writing skills and connect with your audience on a personal level. We will help you prepare compelling communications for engaging, inspiring and motivating your donors. This course will give you hands-on experience so you can craft copy specifically for breakthrough fundraising.

Learning Outcomes

• The techniques and mechanics of writing effectively
• How to write clearly and concisely with a specific audience in mind
• How to craft letters, emails, headlines and a ‘call to action’
• How to produce compelling copy for fundraising campaigns.

Who is this course for?

• Anyone in fundraising who would like to improve their writing techniques to engage with donors and volunteers
• People already working in the not-for-profit sector but are new to copywriting for fundraising
• People who are new to the fundraising sector with little or no knowledge of copywriting techniques
• Fundraisers in regional centres who would like to improve their copywriting techniques.

Delivery

2 x half-days via Zoom

Meet the facilitator

Click here to read Natalie Khoo's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Copywriting Essentials is applicable for up to 7 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 4.0 Conduct towards donors by informing professional marketers and communicators in the NFP sector about their obligations when writing with the intention to achieve a particular outcome. FIA Code 5.0 Conduct towards Beneficiaries by considering what is acceptable, ethical, and effective copywriting.

Course Overview

Take your copywriting craft to the next level, emphasising fundraising and other direct response campaigns. 

Learn how to write clearly and emotionally to benefit your readers and your mission. You will also learn the real-world practicalities of writing copy to a deadline, for a specific audience, and with your organisation's needs and complexities in mind. The primary focus will be direct response communication for appeals and activism campaigns.

What you’ll learn

• Understand how to prioritise information and audience needs
• Know what copy makes an audience respond or turn away 
• Understand the opportunities and restrictions of specific channels (e.g. digital, direct mail, video, outdoor advertising)
• Be better equipped to manage the needs of your organisation's donors, case studies, beneficiaries and internal stakeholders.

Who is this course for?

• Anyone who writes copy and contributes to messaging for fundraising, campaigning or other supporter communications
• Anyone working for a charity, not-for-profit or supplier to the fundraising sector who is responsible for writing copy and communications
• Anyone who’d like to be more confident when briefing or assessing copy provided by other writers.

Delivery

1 x full-day via Zoom

Meet the facilitator

Click here to read Mary-Anne Plummer's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Copywriting for Imact is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 4 Conduct towards Donors by examining how communicators in the NFP sector can find themselves challenged to meet their ethical obligations to donors, and the needs of their employers.
• FIA Code 5 Conduct towards Beneficiaries by considering scenarios where this conduct may be challenged, and support attendees to navigate any challenges ethically and appropriately.

Course Overview

Today’s hypercompetitive market for charitable giving is more challenging than ever. Facing the daunting obstacle of information overload, how can charities stand out? Only through the creation of a compelling case for support that can be easily understood and communicated.

The case for support is the vital first step in motivating donors to give. Yet too many charities miss the mark when they put forward conflicting and confusing messages about their important work. Many do not take the time to properly and succinctly communicate their mission and fail to clearly show how financial support will support that mission.

In this interactive short course, John Greenhoe will show attendees how to create a great case to serve as a solid base for all fundraising. When completed, the case will explain, in a simple and compelling fashion, what you do, why it is critically important, and how donors can help NOW. Don’t miss this opportunity to cut through the noise and foster unprecedented levels of giving!

Learning Outcomes 

• Understand and be able to assemble a comprehensive fundraising case for support.
• Create “case statements” drawn from the overall case for support to fund specific projects.
• You should be able to use the case for support for various purposes, including website copy, multichannel appeals, and personal solicitations.

Key Topics

• Provide an overview of the essential elements of the case for support.
• Overview of how the case for support is created – who must provide input, research needed, etc.
• There will be an “Assignment” at the end of the first session for participants to create a “mini case” for discussion during the second day.
• Presentation of the production of case statements for individual/project-based fundraising efforts.

What the session won’t cover

Specific fundraising methods (how to write a fundraising letter, conduct a personal solicitation, etc.)

Prerequisite

Understanding how the charitable sector operates and core information about the mission of the charities participants work for.

Targeted Skills

• Writing for the fundraising audience.
• Creating multipurpose messaging that can be used in print, digital and “live” in-person presentations.

Who should attend this course?

Anyone involved in fundraising, including frontline and support personnel. Most suited to entry and intermediate-level participants.

Delivery

1 x half-day via Zoom

Meet the facilitator

Click here to read John Greenhoe's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Creating the Compelling Case for Support is applicable for up to 5.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 4.0 Conduct towards Donors

Course Overview

As budgets tighten and fundraising gets harder, the importance of having the right Culture, Skills, and Structure is critical. This session is for managers and team leaders who are looking to make improvements (big or small) in these three key areas that are fundamental to enabling fundraising success. This workshop will provide tips that can be practically applied.  

Culture, Skills and Structure matter. They represent three key pillars enabling us to run successful fundraising programs. In this session, we will explore the theory behind getting it right in these important areas, identify practical tips on how to build a positive Fundraising Culture, review the primary Skills to look out for when recruiting key roles and understand the building blocks that need to be considered when evaluating Structure.  Whether you’re looking to make incremental or substantial changes in your teams, this session will provide managers and people leaders with some practical tools and useful insights that can be applied in the workplace. 

Learning Outcomes  

By the end of the session, you will have:

• Practical tips to improve your Culture
• Practical tips to improve Skills and talent acquisition 
• An understanding of the building blocks and options to be considered when reviewing team Structure  

Participants will complete a Fundraising Success Survey ahead of the workshop, with the results to be utilised as a stimulus for the group. 

Another stimulus will include research insights from Australia and overseas, the Fundraising Skills framework (based on the widely utilised SFIIA Skills framework), and synthesised, deidentified models and insights from a wide client base.   

Delivery

1 x half-day via Zoom

Meet the facilitator

Click here to read Lisa Kastaniotis's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Culture, Skills and Structure is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 4. Conduct towards donors. This masterclass will include strategies and examples of donor experience and ways to communicate with them to retain them and keep them happy and loyal.

Course Overview

This one-day Privacy Course is a comprehensive program designed to equip participants with a deep understanding of data privacy regulations and the processes and practices that help ensure compliance and reduce risk. The course covers key aspects of privacy, including the Privacy Act in Australia and the GDPR (General Data Protection Regulation) in the European Union. Moreover, the course delves into data management processes and practices aimed at minimising privacy risks and ensuring compliance with data protection laws. By the end of this course, attendees will be well-prepared to navigate the complex landscape of data privacy, safeguard sensitive information, and adopt best practices for data management in an increasingly interconnected world. 

Why is this important? 

In 2023, the government responded to the review of the Privacy Act, flagging changes that would impact all organisations that collect, store, and use personal information. Driving the change is an overwhelming desire for individuals to have greater control over their information. In a recent survey 83% wanted more control and choice over how their personal information is collected and used. With recent high-profile data breaches in our sector, it has never been more important to understand the privacy regulations and how best to comply. 

Who should attend this course?

This course is aimed at non-technical people who have a need to understand the regulations governing the use of personal information and how to minimise the risk of a breach of those regulations.  

• Executive leaders who need to understand the potential risks
• Data managers responsible for protecting personal information
• Operations team using and managing personal information
• IT teams responsible for preventing unwanted access to personal information

Course Structure

Session 1 – Understanding the regulations

• Defining Personal & Sensitive Information 
• Privacy Act and the Australian Privacy Principles 
• General Data Protection Regulation (GDPR) 

• California Consumer Privacy Act 
• Notifiable Data Breach Scheme 
• Proposed changes to the Privacy Act 

Session 2 – complying with regulation

• Mapping flow of personal information 
• Data Governance & Classification 
• Privacy Impact Assessments 
• Simple approach to security 
• Privacy Policy & notifications 
• Staff Training 
• Privacy Data Management Framework 

Delivery

2 x half-day via Zoom

Meet the facilitator

Click here to read Richard Harris's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Data-Privacy for Fundraisers is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.

Course Overview

This course will help transform the way you use data in your fundraising. Data is the key driver of charitable organisations, and if harnessed correctly, it can help deliver significant improvements in fundraising outcomes that grow your impact. It’s critical that fundraisers feel confident in analysing and using data in their roles so they can effectively report on their fundraising performance and uncover insights that will inform their fundraising strategies and increase revenue for their cause. Learn the basics of data analytics and benchmarking to improve your reporting and deliver insights that inform your fundraising strategy.

Who is this course for?

• • Data coordinators/managers in fundraising organisations
  • Fundraisers in direct marketing, appeal campaign management, etc, who work with data and report on project outcomes
  • Marketing professionals in fundraising organisations
    

Delivery

1 x half-day via Zoom

Meet the facilitator

Click here to read Goldia Shum's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Data-Driven Fundraising to Increase Impact is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.

Course Overview

From exclusive gala balls to counting steps

Virtual events are one of the forces driving the democratisation of philanthropy, a movement to decolonise Fundraising by breaking down traditional barriers and giving everyone a chance to contribute.

The past 15 years have been transformative for digital, social giving and virtual events. This has forced a change in the charity ‘mailbox’ mentality. Moving away from the overreliance on the predictable, traditional Direct Marketing programs – to the more flexible, agile, scalable, and risky landscape of community events in digital.

Digital, social media, P2P platforms, data, tracking cookies, and AI have brought new and extraordinary ways to expand charities’ reach by tapping into supporters’ networks. These new and emerging technologies enhance multi-channel experiences, grow productivity, and connect supporters of similar values with the deep level of involvement only charity events can offer.

This day's class aims to help charity workers of all seniority improve their virtual events and digital expertise and feel more engaged with this revolutionary change.

Learning Outcomes

• Understand the basics of Virtual Fundraising via Streaming, social media and P2P.
  
• Learn the basics and foundations of Digital, Data, User Journeys, Channels and AI in the Virtual Events context.
  
• Workshop on how Digital Experiences can be used to create memorable moments & level up involvement for existing and new supporters via Virtual Events.
  
• Learn how digital-first planning, KPI setting, and tracking can help your charity achieve its best for your mission cost-efficiently with virtual events.

Who is this course for?

Entry-level from a Digital and virtual Events knowledge point, all levels of Fundraising and Marketing expertise are welcome to join.

• Charity workers who would like to kick-start their Virtual Events.

• Fundraisers and Marketers of all levels of seniority who would like to skill up in Digital Fundraising for Events.
  
• Professionals of all areas in Fundraising who would like to become more comfortable with digital channels, data, technology, AI, tracking and digital experiences in the context of Virtual Events.

Delivery

1 x full-day via Zoom

Online workshop session with digital collaboration whiteboard Miro, using AI tools and working group for ideation.

Meet the facilitator

Click here to read Maisa Lopes Gomes bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Digital Fundraising Essentials is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.

Course Overview

Learn how to acquire qualified gifts in Wills leads through digital channels. This course will cover formulating the perfect proposition, best practices for audience targeting, and some tips for creative and supporter journeys. You will also put all the theory into practice using Facebook and Google Ads – two of the most popular advertising platforms for digital fundraising. 

What you’ll learn 

• how to acquire gifts in Wills leads through digital channels 
• how to qualify the leads 
• formulating propositions for the target audience 
• using online platforms for digital fundraising 

Who is this course for? 

• people who are new to gifts in Wills fundraising with little or no knowledge of digital fundraising techniques and practice 
• people already working in gift in Wills fundraising but are new to digital lead acquisition 
• people who may be looking to start a digital gift in Wills fundraising program

Delivery

2 x half-days via Zoom

Meet the facilitator

Click here to read John Dawson's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Digital Gifts in Wills is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.

Course Overview

This course focuses on how fundraisers can develop donor journeys for their organisations. Bringing together the principles of customer journeys, you will cover the theory of customer/donor journeys and how they can be used to drive great fundraising outcomes. You will create your own personal and custom journey for your donors and participate in the hands-on construction of a donor journey, working in groups to create an assumptive donor journey map in class.

The course is designed to provide insights and value to beginners and more seasoned practitioners, starting with the basics of what customer journeys are and why we use them and then progressing rapidly to hands-on workshops where participants apply the knowledge immediately against scenarios. We regularly get more experienced marketers and even UX professionals on the course, and the feedback has been really positive from these people – whilst not all the material is new, there are generally a number of key insights they get through the course, and it helps validate their current knowledge and round out what is often on-the-job experience. The feedback on the course is very positive, no matter the starting skill level, indicating that it seems to provide value across the board. Where participants have already existing journeys, we often discuss those and provide insights on how those can be improved and evolved to the next level. 

What you’ll learn

• Why donor journeys have become so important
• Why you need to develop them for your donors
• How to run a customer journey for your donors
• Techniques for understanding your donors and creating the journeys
• How journeys can be used to determine marketing, digital and fundraising strategy

Who is this course for?

• Fundraising and marketing managers
• Fundraising event organisers
• Gifts in Wills donor managers
• Fundraisers responsible for donor engagement, retention and acquisition

Delivery

2 x half-days via Zoom

Meet the facilitator

Click here to read Mike Zeederberg's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Donor Journey Mapping is applicable for up to 7 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 4 Conduct towards Donors by considering scenarios where this conduct may be challenged and discuss how to navigate any challenges in ethical and appropriate ways.

Course Overview

Like many charities, you may be struggling to find (and keep) more Regular Givers. This masterclass will help you find more Regular Givers in 2024 and beyond.

Finding and keeping donors requires a combination of data insights, donor psychology and creativity.

In this three-hour masterclass, you will learn about an approach to regular giving that has helped over 35 charities, from Fred Hollows to World Vision and the University of Sydney, create new, effective regular giving programs.

Who is this course for?

Employees with charities, fundraising team members, Regular Giving managers, Individual Giving Managers etc.

Learning Outcomes

By the end of the session, you will understand:

• how to review your current RG product and the metrics you should be looking at to measure its success
• where Australian charities are finding regular givers and why it is time to rethink the marketing funnel
• why do donors stop giving
• the fundamentals to ensuring donor loyalty
• how to create a unique supporter experience that delivers

Key Topics

• RG Product development
• acquisition of regular givers
• donor motivations and needs
• donor experience and journeys
• strategies and tactics to retain donors

Delivery

1 x half-day via Zoom

Meet the facilitator

Click here to read the facilitator's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Finding and Keeping Regular Givers is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 4. Conduct towards donors. This masterclass will include strategies and examples of donor experience and ways to communicate with them to retain them and keep them happy and loyal.

Course Overview

Fundraising Essentials provides the basic knowledge and practical tools to help you get started as a fundraiser. The course covers key principles in ethical practice, reasons and vehicles for giving, core fundraising models to understand the donor journey, and how to build a case for support. This course will bring theory to life with best-practice fundraising techniques so you can hit the ground running and make an impact in your fundraising role.

This course can be delivered in three ways to suit your preferred learning mode and availability.

1. e-Learning is accessible over three months via our Learning Hub for strong independent learners who like a longer timeframe. The course is approximately 12 hours of study, but you can complete it in less than three months.
2. Online—Facilitated is the one–day option via Zoom, led by a facilitator, for those wanting to complete it in a shorter timeframe.
3. In-class is also a two-half-day option hosted at a venue in Sydney, Brisbane & Melbourne for those who learn best in a classroom environment.

What you’ll learn

• how the Australian fundraising sector works
• key regulations that impact fundraisers and not-for-profits
• motivations for donor generosity and charitable giving
• various fundraising channels, trends and methodologies
• the role of quality data and people to acquire and retain donors

Who is this course for?

• people who are new to the fundraising sector with little or no knowledge of fundraising techniques and practice
• people already working in the not-for-profit sector but who are new to a fundraising role
• people who may be looking to enter the charity and not-for-profit sector in a fundraising role
• fundraisers in volunteer roles with little or no knowledge of fundraising practice
  

Topics

Module 1: Overview of Fundraising: This module provides students with an overview of the scope of fundraising, the types of fundraising, and key regulations to be aware of.

Module 2: Fundraising Basics: This module provides students with basic information about why donors give and key elements to consider when fundraising and defining a case for support.

Module 3: Donor Acquisition: This module provides students with key information on acquiring donors associated with various fundraising channels.

Module 4: Donor Development: This module provides students with key methods and frameworks for donor development and stewardship

Module 5: Managing Fundraising: This module provides students with the key issues associated with managing data in marketing and privacy.

Delivery

In-class is also a two-half-day option hosted at a venue in Sydney, Brisbane & Melbourne for those who learn best in a classroom environment.

Meet the facilitator

Click here to read the Tutor bios.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Fundraising Essentials is applicable for up to 7.5 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 4.0 Conduct towards Donors, 3.0 Ethical conduct, 6.0 Conduct in Supplier relationships.

Course Overview

Fundraising Essentials provides the basic knowledge and practical tools to help you get started as a fundraiser. The course covers key principles in ethical practice, reasons and vehicles for giving, core fundraising models to understand the donor journey, and how to build a case for support. This course will bring theory to life with best-practice fundraising techniques so you can hit the ground running and make an impact in your fundraising role.

This course can be delivered in three ways to suit your preferred learning mode and availability.

1. e-Learning is accessible over three months via our Learning Hub for strong independent learners who like a longer timeframe. The course is approximately 12 hours of study, but you can complete it in less than three months.
2. Online—Facilitated is the one–day option via Zoom, led by a facilitator, for those wanting to complete it in a shorter timeframe.
3. In-class is also a two-half-day option hosted at a venue in Sydney, Brisbane & Melbourne for those who learn best in a classroom environment.

What you’ll learn

• how the Australian fundraising sector works
• key regulations that impact fundraisers and not-for-profits
• motivations for donor generosity and charitable giving
• various fundraising channels, trends and methodologies
• the role of quality data and people to acquire and retain donors

Who is this course for?

• people who are new to the fundraising sector with little or no knowledge of fundraising techniques and practice
• people already working in the not-for-profit sector but who are new to a fundraising role
• people who may be looking to enter the charity and not-for-profit sector in a fundraising role
• fundraisers in volunteer roles with little or no knowledge of fundraising practice
  

Topics

Module 1: Overview of Fundraising: This module provides students with an overview of the scope of fundraising, the types of fundraising, and key regulations to be aware of.

Module 2: Fundraising Basics: This module provides students with basic information about why donors give and key elements to consider when fundraising and defining a case for support.

Module 3: Donor Acquisition: This module provides students with key information on acquiring donors associated with various fundraising channels.

Module 4: Donor Development: This module provides students with key methods and frameworks for donor development and stewardship

Module 5: Managing Fundraising: This module provides students with the key issues associated with managing data in marketing and privacy.

Delivery

Online—Facilitated is the one-day or two-half-day option via Zoom, led by a Tutor.

Meet the facilitator

Click here to read the Tutor bios.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Fundraising Essentials is applicable for up to 7.5 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 4.0 Conduct towards Donors, 3.0 Ethical conduct, 6.0 Conduct in Supplier relationships.