Course Overview

If you want to acquire your first digital donors or communicate with your existing donor pool through online mediums to maximise value, then you’re in the right place.

This course is designed for beginners in digital fundraising and will equip you with frameworks to help you progress from idea to delivery of a performing digital campaign. Whether you are looking to develop a digital fundraising program or have already started but are seeing lacklustre results, the team from Digital Ninjas, will help you put the frameworks in place to begin moving your digital fundraising activity towards scale. It covers the different types of campaigns and channels and shows you how to start scaling the results and measuring and reporting campaign performance.

Who is this course for?

• Fundraisers who are just getting started on developing a digital journey.
• Fundraisers who are new to digital fundraising and marketing.

Learning outcomes

As somebody who might not have much experience in running digital marketing/fundraising campaigns by the end of this course, you will be able to plan and execute a digital fundraising campaign across a range of fundraising objectives – whether you want to grow your one-off donor base, acquire more regular givers, deliver a peer2peer campaign or generate leads for telefundraising or Gifts in Wills campaigns, whilst being conscious of some of the common pitfalls.

Key topics

• Digital Landscape – we’ll cover some facts and figures to help you build a business case and communicate the digital opportunity internally.
• Tracking & measuring for success – we’ll discuss what and how you need to measure to ensure you’re set up for success.
• Types of digital fundraising campaigns and give you some tips on approaching each type of campaign from a digital perspective.
• Digital Channel selection covers earned, owned, and paid media.
• How to start scaling digital results.
• Planning and scaling your internal digital capacity – when to use agencies, when to build a team.
• Avoiding magpie syndrome – what to do about all the new shiny things and how to prioritise for success.

What the course won’t cover

• This session won’t cover how to use individual digital media platforms; for example, we won’t cover in-depth training on how to use Google or Facebook Ads.
• Detailed configuration for Google Analytics or platform tracking pixels.

Delivery

3hrs via Zoom

Meet the facilitator

Click here to read Jon Dawson's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Accelerate Your Digital Fundraising Results is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 4.10 and 4.11 Conduct towards Donors by considering how elements of digital fundraising apply to fundraising.

Course Overview

This workshop is an introduction to attracting major gifts. It explores the key elements of attracting major gifts—identifying, recognising, and connecting with major donors—and how to have a ‘major gifts conversation’. Through a series of practical exercises, you’ll learn how to tailor your approach to major gifts to your organisation.

Who is this course for?

Fundraising Managers/University/Education Development Managers wanting to add another skill to their skillset or hear about another approach to major gift fundraising.

Small non-profit CEOs/Board Members looking to understand what is involved in attracting major gifts.

 

Learning Outcomes

By the end of the session, you will:

• Be able to identify and recognise a major donor for your organisation
• Be able to understand how to craft an approach to connect with a major donor
• Be able to understand how to have a ‘major gift’ conversation
• Be able to identify options for who in your organisation will work with potential major donors
• Have an action plan for implementing how you/your organisation can start to connect with major gift donors
• Understand how to apply the FIA Code of Ethics for your work with major gift donors

What the session won’t cover:

• Setting up and sustaining all aspects of a major gifts program for an organisation

Targeted skills

• How to have a major gifts conversation with a potential donor
• How to write a compelling email to reach out to a potential donor to obtain a meeting (zoom or face-to-face) to have the conversation
• How to identify and recognise potential major gift donors for your organisation
• Understand and apply the FIA Code of Ethics when working with major donors

Delivery

1 x half-day via Zoom

Meet the facilitator

Click here to read Kate Parson's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Attracting Major Gifts is applicable for up to 3 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.

Course Overview

This course will teach participants the importance of keeping new donors through strategic initiatives in donor centricity and retention. With more than half of new donors failing to make a second gift, it is imperative that Australian fundraisers focus on this core deficit.

Industry-wide, 2022 saw donor retention fall to 42 per cent, the lowest retention rate ever. Bringing in new donors is one of the hardest tasks of fundraising. Typically, a mailing to prospective donors will result in only a 1 or 2 per cent return. Given the difficulty of this task, losing more than half of new givers right off the bat is a travesty. Why is retention so lousy? Because too many fail to properly thank new donors and show them the impact of their gifts. With no evidence that their gifts are appreciated and achieving positive results, it is unsurprising that giving ceases.

This short course will look at current retention trends and show how donor-centricity can result in a dramatic improvement. Participants will learn methods of properly thanking, cultivating and stewarding donors so they are ready to give each time they are asked. The course will involve participants in collaborative discussions of donor attrition scenarios and recommend concrete steps to help donors feel welcome, appreciated and fulfilled.

Delivery

1 x half-day via Zoom

Meet the facilitator

Click here to read John Greenhoe's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Avoiding the Churn & Burn Results is applicable for up to TBA continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to key aspects of the FIA Code.

Course Overview

Learning Options for the Certificate in Professional Fundraising

We offer the Certificate in Professional Fundraising in two formats to suit your learning preferences:

Self-Paced eLearning

Complete all three core mandatory and elective modules at your own pace through the FIA Learning Hub.

Blended Learning (Zoom + eLearning)

Attend live, interactive Zoom sessions over three Fridays (one session per month) for the three core mandatory modules.

Complete the three elective modules through self-paced eLearning.

Choose the format that best suits your schedule and learning style. Continue reading for details on the  Blended Learning (Zoom + eLearning) option, or click here for information about the Self-Paced eLearning format.

Module 1: Fri 16 May Online - Zoom (10.30am -4.30pm AEST)

Module 2: Fri 13 June Online - Zoom (10.30am -4.30pm AEST)

Module 3: Fri 25 July Online - Zoom (10.30am -4.30pm AEST)

OR

Module 1: Fri 19 September Online - Zoom (10.30am -4.30pm AEST)

Module 2: Fri 17 October Online - Zoom (10.30am -4.30pm AEST)

Module 3: Fri 28 November Online - Zoom (10.30am -4.30pm AEST)

The Certificate in Professional Fundraising is an excellent opportunity to advance your fundraising career. This comprehensive program covers key aspects of fundraising and is designed for new and early-career fundraisers seeking to build a strong foundation in the field.

The course includes three mandatory core modules:

1. The Fundraising Environment
2. Building a Fundraising Program
3. Understanding Your Donors

You’ll also select three electives from a diverse range of topics, including:

• Fundraising Management
• Peer-to-Peer Fundraising
• Major Gifts
• Corporate Sector Fundraising
• Fundraising Events
• Digital Fundraising Strategies

Additional elective modules will be available in early 2025.

Learn directly from experienced fundraisers across various sectors, gaining practical insights and strategies to excel in your role.

The Fundraising Environment 

• Understand the distinctions between philanthropy, charity, development, and fundraising.
• Gain an overview of donation trends in Australia.
• Differentiate the roles of federal legislators and state regulators.
• Learn about tax concessions for charitable organizations.
• Understand data privacy laws relevant to charities.
• Explore ethical obligations in fundraising practices.

Building a Fundraising Program

• Identify the components of a comprehensive development program.
• Understand the multistep process of the fundraising cycle.
• Assess strengths and weaknesses in fundraising strategies.
• Appreciate the importance of data in fundraising efficiency.

Understanding Your Donors

• Develop strategic approaches to donor engagement.
• Apply models to aid fundraising planning.
• Enrich your case for support with compelling stories.
• Evaluate financial considerations such as cost/income ratio and donor lifetime value.
• Build stronger donor relationships.

You’ll also select three electives from the diverse topics listed above.

Textbook

The required textbook for this course is Achieving Excellence in Fundraising (5th Edition).

You can purchase the book from any bookshop; however, FIA members can enjoy a 25% discount through Wiley.

To access the discount:

1. Visit Wiley’s website.
2. Enter the code FIA25 at checkout when purchasing your eBook or print copy.

Course Format
This 6-month blended course provides flexible learning with tutor support via email and phone. Each module requires approximately eight hours of study and includes graded assessment tasks. You’ll also use a required textbook to support your learning and deepen your understanding of key concepts.

Meet the tutors

Click here to read the tutor bios:

Ellaine Hislop

Maisa Lopes Gomes

Heiko Plange-Korndoerfer

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in the Certificate in Professional Fundraising is applicable for up to 60 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 2.0 Compliance, 3.0 Ethical conduct, 4.0 Conduct towards Donors, 5.0 Conduct towards Beneficiaries and 6.0 Conduct in Supplier relationships.

Course Overview

This course has been designed to give fundraisers the confidence to wade into the murky waters of brand positioning so that they can positively shape a platform for longer-term growth. 

Learn the different ways that charity marketers, fundraisers and communication managers can ensure their for-purpose brand is fit for fundraising. 

From values to tone of voice and value propositions to distinctive assets, this workshop will help you navigate the landscape of brands, branding and brand building so you can protect your charity from positioning strategies and brand development that excludes fundraising managers and charity donors. 

Learning Outcomes

By the end of the session, you will:

• develop a clear understanding of the role (and power) of brand positioning
• understand the language you need to engage senior leadership and communication team colleagues
• learn the practical skills needed to diagnose the gaps in their existing brand toolkit
• develop confidence in your ability to lead positioning conversations and drive brand development projects

What the session won’t cover

Developing your organisation’s brand strategy during the decision will not be feasible.

Who is this course for?

Communications managers looking to enable fundraising growth within their organisation.

Fundraising Managers and leaders looking to expand their influence and /or rile into Communications function.

Materials

Examples of brand work undertaken that is helpful vs unhelpful to fundraising. 

Delivery

1 x half-day via Zoom

Meet the facilitator

Click here to read Dan Geave's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Charity Brand Strategy is applicable for up to TBA continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 4. Conduct towards donors.

Course Overview

Improve your writing skills and connect with your audience on a personal level. This course for new copywriters teaches you how prepare compelling communications to engage, inspire and motivate your donors. 

Learn to craft copy specifically for breakthrough fundraising in this interactive, supportive workshop delivered online over two half days.

Learning Outcomes

• The techniques and mechanics of writing effectively
• How to write clearly and concisely with a specific audience in mind
• How to craft letters, emails, headlines and a ‘call to action’
• How to produce compelling copy for fundraising campaigns.

Who is this course for?

• Anyone in fundraising who would like to improve their writing techniques to engage with donors and volunteers
• People already working in the not-for-profit sector but are new to copywriting for fundraising
• People who are new to the fundraising sector with little or no knowledge of copywriting techniques
• Fundraisers in regional centres who would like to improve their copywriting techniques.

Delivery

2 x half-days via Zoom

Meet the facilitator

Click here to read Natalie Khoo's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Copywriting Essentials is applicable for up to 7 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 4.0 Conduct towards donors by informing professional marketers and communicators in the NFP sector about their obligations when writing with the intention to achieve a particular outcome. FIA Code 5.0 Conduct towards Beneficiaries by considering what is acceptable, ethical, and effective copywriting.

Course Overview

Take your copywriting craft to the next level, emphasising fundraising and other direct response campaigns. 

Learn how to write clearly and emotionally to benefit your readers and your mission. You will also learn the real-world practicalities of writing copy to a deadline, for a specific audience and with your organisation's needs and complexities in mind, with the primary focus on direct response communication for appeals and activism campaigns.

What you’ll learn

• Understand how to prioritise information and audience needs
• Know what copy makes an audience respond or turn away 
• Understand the opportunities and restrictions of specific channels (e.g. digital, direct mail, video, outdoor advertising)
• Be better equipped to manage the needs of your organisation's donors, case studies, beneficiaries and internal stakeholders.

Who is this course for?

• Anyone who writes copy and contributes to messaging for fundraising, campaigning or other supporter communications
• Anyone working for a charity, not-for-profit or supplier to the fundraising sector who is responsible for writing copy and communications
• Anyone who’d like to be more confident when briefing or assessing copy provided by other writers.

Delivery

1 x full-day via Zoom

Meet the facilitator

Click here to read Mary-Anne Plummer's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Copywriting for Imact is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 4 Conduct towards Donors by examining how communicators in the NFP sector can find themselves challenged to meet their ethical obligations to donors, and the needs of their employers.
• FIA Code 5 Conduct towards Beneficiaries by considering scenarios where this conduct may be challenged, and support attendees to navigate any challenges ethically and appropriately.

Course Overview

Corporate giving is estimated at $5 billion per annum. Would you like a slice of the pie?

Introduction to corporate partnerships. Ideal for fundraising managers or corporate partnership people (managers/ coordinators) with less than 3 years’ experience. This will provide the essential knowledge for making a strong start to partnerships. 

If you’re new to corporate partnerships or building a new program from scratch, learn the essential foundations for success.

Topics

1. What corporates are looking for from a charity partner 

2. The different types of partnership
   

3. How to manage and plan partnership activities 
   

4. Finding the right partners for you 
   

5. Leveraging your internal resources 
   

6. The typical time frames to success 

Learning Outcomes

Delivery

1 x 90 mins via Zoom

Meet the facilitator

Click here to read Linda Garnett and Sharon Dann from Stellar Partnerships bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Corporate Partnerships 101 - Start Strong is applicable for up to TBA continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.

Course Overview

NFPs embark on partnerships and get stuck. They don’t know why their partnerships are not progressing, they may have a portfolio of small value, high demand partners or they’re just not getting responses to their approaches. This session will help them understand the common pitfalls of partnerships, how to change their approach and get on the path to success. 

Learning Outcomes

By the end of the session, you will understand: 

Delivery

1 x 90 mins via Zoom

Meet the facilitator

Click here to read Linda Garnett and Sharon Dann from Stellar Partnerships bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Corporate Partnerships Comeback: From Pitfalls to Progress is applicable for up to TBA continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.

Course Overview

Today’s hypercompetitive market for charitable giving is more challenging than ever. Facing the daunting obstacle of information overload, how can charities stand out? Only through the creation of a compelling case for support that can be easily understood and communicated.

The case for support is the vital first step in motivating donors to give. Yet too many charities miss the mark when they put forward conflicting and confusing messages about their important work. Many do not take the time to properly and succinctly communicate their mission and fail to clearly show how financial support will support that mission.

In this interactive short course, John Greenhoe will show attendees how to create a great case to serve as a solid base for all fundraising. When completed, the case will explain, in a simple and compelling fashion, what you do, why it is critically important, and how donors can help NOW. Don’t miss this opportunity to cut through the noise and foster unprecedented levels of giving!

Learning Outcomes 

• Understand and be able to assemble a comprehensive fundraising case for support.
• Create “case statements” drawn from the overall case for support to fund specific projects.
• You should be able to use the case for support for various purposes, including website copy, multichannel appeals, and personal solicitations.

Key Topics

• Provide an overview of the essential elements of the case for support.
• Overview of how the case for support is created – who must provide input, research needed, etc.
• There will be an “Assignment” at the end of the first session for participants to create a “mini case” for discussion during the second day.
• Presentation of the production of case statements for individual/project-based fundraising efforts.

What the session won’t cover

Specific fundraising methods (how to write a fundraising letter, conduct a personal solicitation, etc.)

Prerequisite

Understanding how the charitable sector operates and core information about the mission of the charities participants work for.

Targeted Skills

• Writing for the fundraising audience.
• Creating multipurpose messaging that can be used in print, digital and “live” in-person presentations.

Who should attend this course?

Anyone involved in fundraising, including frontline and support personnel. Most suited to entry and intermediate-level participants.

Delivery

1 x half-day via Zoom

Meet the facilitator

Click here to read John Greenhoe's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Creating the Compelling Case for Support is applicable for up to 5.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 4.0 Conduct towards Donors

Course Overview

This 8-hour session is a comprehensive program designed to equip participants with a deep understanding of data privacy regulations and the processes and practices that help ensure compliance and reduce risk, covering key aspects of privacy, including the Privacy Act in Australia and the GDPR (General Data Protection Regulation) in the European Union. It also delves into data management processes and practices aimed at minimising privacy risks and ensuring compliance with data protection laws. By the end of this course, attendees will be well-prepared to navigate the complex landscape of data privacy, safeguard sensitive information, and adopt best practices for data management in an increasingly interconnected world. 

Why is this important? 

In 2023, the government responded to the review of the Privacy Act, flagging changes that would impact all organisations that collect, store, and use personal information. Driving the change is an overwhelming desire for individuals to have greater control over their information. In a recent survey 83% wanted more control and choice over how their personal information is collected and used. With recent high-profile data breaches in our sector, it has never been more important to understand the privacy regulations and how best to comply. 

Who should attend this course?

Anyone who needs to understand the regulations governing the use of personal information and how to minimise the risk of a breach of those regulations, but who is not necessarily a data 'technician'.

• Executive leaders who need to understand the potential risks
• Data managers responsible for protecting personal information
• Operations team using and managing personal information
• IT teams responsible for preventing unwanted access to personal information

Course Structure

Session 1 – Understanding the regulations

• Defining Personal & Sensitive Information 
• Privacy Act and the Australian Privacy Principles 
• General Data Protection Regulation (GDPR) 

• California Consumer Privacy Act 
• Notifiable Data Breach Scheme 
• Proposed changes to the Privacy Act 

Session 2 – complying with regulation

• Mapping flow of personal information 
• Data Governance & Classification 
• Privacy Impact Assessments 
• Simple approach to security 
• Privacy Policy & notifications 
• Staff Training 
• Privacy Data Management Framework 

Delivery

2 x half-days via Zoom

Meet the facilitator

Click here to read Richard Harris's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Data-Privacy for Fundraisers is applicable for up to 7 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.

Course Overview

Fundraising Evolution: From Mailboxes to Machine Learning

Chat GPT gave me that line… Well, not quite that line, but it was close!

The art of fundraising remains unchanged. Charities must connect supporters with their mission and be true to their word. Building meaningful relationships with donors will always be crucial.

Ethical and efficient fundraising is still fundamental to engaging with younger and older cohorts of donors.

The revolutionary change is how well charities can blend traditional and new ways of building relationships with their supporters and allies.

Digital, data, tracking cookies and AI have brought new and extraordinary ways to expand a charity’s reach, enhance multi-channel experiences, grow productivity, and connect supporters of similar values around the world. But all these aspects of 'digital' can sound daunting.

This one-day course aims to help fundraisers of all levels and seniority improve their digital expertise and become more engaged with digital fundraising.

The goal is for participants to:

Learning Outcomes

• Understand the basic foundations of Digital, Data, Tracking Cookies, Channels and AI in the Fundraising context.
  
  
• How those can be used to create memorable experiences for your supporters and amplify the impact of their mission.
  
  
• Learn how digital-first planning, KPI setting & tracking can lead your charity to achieve their strategic goals.
  
  
• Workshop ways to enhance your charity’s donor recruitment and retention lifecycle experiences across multiple fundraising programs.

Who is this course for?

At the entry level, from a digital knowledge point of view, all fundraising and marketing expertise levels are welcome to join.

• Charity workers who would like to kick-start their Digital Strategy.

• Fundraisers and marketers of all levels of seniority who would like to increase their skills in digital fundraising.
  
  
• Professionals in all areas of Fundraising who would like to become more comfortable with digital channels, data, technology, AI, tracking, and digital experiences.

Delivery

1 x full-day via Zoom

Online workshop session with digital collaboration whiteboard Miro, using AI tools and working group for ideation.

Please sign up and complete the two-factor authentication with Miro before the course day.

Meet the facilitator

Click here to read Maisa Lopes Gomes bio.

Guidelines for enrolment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Digital Fundraising Essentials is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.

Course Overview

From exclusive gala balls to counting steps

Virtual events are one of the forces driving the democratisation of philanthropy, a movement to decolonise fundraising by breaking down traditional barriers and giving everyone a chance to contribute.

The past 15 years have been transformative for digital, social giving and virtual events. This has forced a change in the charity ‘mailbox’ mentality. Moving away from the overreliance on the predictable, traditional Direct Marketing programs – to the more flexible, agile, scalable, and risky landscape of community events in digital.

Digital, social media, P2P platforms, data, tracking cookies, and AI have brought new and extraordinary ways to expand charities’ reach by tapping into supporters’ networks. These new and emerging technologies enhance multi-channel experiences, grow productivity, and connect supporters of similar values with the deep level of involvement only charity events can offer.

This one-day masterclass aims to help charity workers of all seniority improve their virtual events and digital expertise and feel more engaged with this revolutionary change.

Learning Outcomes

• Understand the basics of Virtual Fundraising via Streaming, social media and P2P.
  
• Learn the basics and foundations of Digital, Data, User Journeys, Channels and AI in the Virtual Events context.
  
• Workshop on how Digital Experiences can be used to create memorable moments & level up involvement for existing and new supporters via Virtual Events.
  
• Learn how digital-first planning, KPI setting, and tracking can help your charity achieve its best for your mission cost-efficiently with virtual events.

Who is this course for?

Entry-level from a Digital and virtual Events knowledge point, all levels of Fundraising and Marketing expertise are welcome to join.

• Charity workers who would like to kick-start their Virtual Events.

• Fundraisers and Marketers of all levels of seniority who would like to skill up in Digital Fundraising for Events.
  
• Professionals of all areas in Fundraising who would like to become more comfortable with digital channels, data, technology, AI, tracking and digital experiences in the context of Virtual Events.

Delivery

1 x full-day via Zoom

Online workshop session with digital collaboration whiteboard Miro, using AI tools and working group for ideation.

Please sign up and complete the two-factor authentication with Miro before the course day.

Meet the facilitator

Click here to read Maisa Lopes Gomes bio.

Guidelines for enrolment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Digital Fundraising Essentials is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.

Course Overview

Learn how to acquire qualified gifts in Wills leads through digital channels. This course will cover formulating the perfect proposition, best practices for audience targeting, and some tips for creative and supporter journeys. You will also put all the theory into practice using Facebook and Google Ads – two of the most popular advertising platforms for digital fundraising. 

What you’ll learn 

• how to acquire gifts in Wills leads through digital channels 
• how to qualify the leads 
• formulating propositions for the target audience 
• using online platforms for digital fundraising 

Who is this course for? 

• people who are new to gifts in Wills fundraising with little or no knowledge of digital fundraising techniques and practice 
• people already working in gift in Wills fundraising but are new to digital lead acquisition 
• people who may be looking to start a digital gift in Wills fundraising program

Won't cover

• detailed digital platform training - Facebook/Google have week-long training courses for this
  
• gifts in Wills basics - you guys are the experts at this

Delivery

2 x half-days via Zoom

Meet the facilitator

Click here to read Jonathan Dawson, Mitchelle Katsande & Adam Brady's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Digital Gifts in Wills is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.

Course Overview

Bringing together the principles of customer journeys, learn the theory behind donor journeys and how they can be used to drive great fundraising outcomes. You will create your own bespoke journey for your donors and participate in the hands-on construction of a donor journey, working in groups to create an assumptive donor journey map in class.

The course is designed to provide insights and value to beginners and more seasoned practitioners, starting with the basics of what customer journeys are and why we use them and then progressing rapidly to hands-on workshops where participants apply the knowledge immediately against scenarios. We regularly get more experienced marketers and even UX professionals on the course, and the feedback has been really positive from these people – whilst not all the material is new, there are generally a number of key insights they get through the course, and it helps validate their current knowledge and round out what is often on-the-job experience. The feedback on the course is very positive, no matter the starting skill level, indicating that it seems to provide value across the board. Where participants have already existing journeys, we often discuss those and provide insights on how those can be improved and evolved to the next level. 

What you’ll learn

• Why donor journeys have become so important
• Why you need to develop them for your donors
• How to run a customer journey for your donors
• Techniques for understanding your donors and creating the journeys
• How journeys can be used to determine marketing, digital and fundraising strategy

Who is this course for?

• Fundraising and marketing managers
• Fundraising event organisers
• Gifts in Wills donor managers
• Fundraisers responsible for donor engagement, retention and acquisition

What the course won't cover

• Whilst the course will discuss the implementation of communications frameworks into marketing systems based on a detailed understanding of the donor journey, it does not explicitly go through the implementation of marketing automations and engagement sequences at granular level within a CRM given the wide variance of technology capabilities and platforms utilised by fundraisers

Delivery

2 x half-days via Zoom

Meet the facilitator

Click here to read Mike Zeederberg's bio.

Guidelines for enrolment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Donor Journey Mapping is applicable for up to 7 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 4 Conduct towards Donors by considering scenarios where this conduct may be challenged and discuss how to navigate any challenges in ethical and appropriate ways.

Course Overview

In this session Dr Cassandra Chapman will introduce you to some of her latest research on the psychology of giving and evidence-based practices for fundraising, including:

·         Charitable Triad Theory: How donors, beneficiaries, and fundraisers all influence donations

·         Donor motivations: Which motivations are most important for giving (to different causes)

·         Identity and giving: How identities and social norms influence people’s charity preferences

·         Localised prosociality: How donors collate their charity portfolios around geographic concerns

·         Rage donations: Giving as a form of collective action

·         The Champion Effect: How fundraisers drive success in peer-to-peer campaigns

There will be an extended Q&A about donor psychology and how you can apply it in your fundraising strategy and campaigns.

Delivery

1 x half-day via Zoom

Meet the facilitator

Click here to read Dr Cassandra Chapman's bio.

Guidelines for enrolment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Donor psychology: Evidence-based insights to improve your fundraising is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.