Course Catalogue
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FIA Code Course
Course Overview
The course takes approximately 2 hours to complete, and enrolment includes access for 4 weeks from the time of purchase.
As charities’ reliance on fundraising grows, we need to ensure that the public trusts fundraisers to raise, manage, and distribute their generous gifts ethically and responsibly.
When you join FIA and complete the Code training, you are entitled to use the appropriate FIA Member logo, which signifies that you are committed to adhering to the Code and to ethical, best-practice professional fundraising.
The FIA Code course is designed to provide members (and others involved with fundraising) with a practical understanding of the Code and how to conduct fundraising in accordance with best practices. All FIA Members and anyone involved in fundraising, including staff, CEOs, board members, and volunteers, should complete the Code training.
An independent Code Authority oversees the Code's administration, which includes ongoing monitoring, complaints adjudication, and compliance training.
The Code covers:
- transparent and ethical behaviour
- conduct towards and communication with Donors
- conduct towards and communication with Beneficiaries, including people in vulnerable circumstances
- professional engagement with Suppliers
The course takes approximately 2 hours to complete and enrolment includes access for 4 weeks from the time of purchase.
Click the "Add to cart" button to purchase the FIA Code Course.
Guidelines for enrollment
Note: The FIA website provides access to both the Member Portal and the Learning Hub. These have separate logins — your username and password may be different for each.
New Staff Member
Please ask your organisation’s nominated contact to add you to the Member Portal or email members@fia.org.au. Your details will sync within two hours.
To Access the Learning Hub
Once you've been added to the Member Portal, click “Reset Password / New Staff Login” to activate your Learning Hub access.
If you require assistance, please email training@fia.org.au.
Fundraising Essentials eLearning
Course Overview
Fundraising Essentials provides you with the basic knowledge and practical tools to help you get started as a fundraiser. The course covers key principles in ethical practice, reasons and vehicles for giving, core fundraising models to understand the donor journey, and how to build a case for support. This course will bring theory to life with best-practice fundraising techniques so you can hit the ground running and make an impact in your fundraising role.
This course can be delivered in three ways to suit your preferred learning mode and availability.
- e-Learning is accessible over three months via our Learning Hub for strong independent learners who like a longer timeframe. The course is approximately 12 hours of study, but you can complete it in less than three months.
- Online—Facilitated is the one–day option via Zoom, led by a facilitator, for those wanting to complete it in a shorter timeframe.
- In-class is also a two-half-day option hosted at a venue in Sydney, Brisbane & Melbourne for those who learn best in a classroom environment.
What you’ll learn
- how the Australian fundraising sector works
- key regulations that impact fundraisers and not-for-profits
- motivations for donor generosity and charitable giving
- various fundraising channels, trends and methodologies
- the role of quality data and people to acquire and retain donors
Who is this course for?
- people who are new to the fundraising sector with little or no knowledge of fundraising techniques and practice
- people already working in the not-for-profit sector but who are new to a fundraising role
- people who may be looking to enter the charity and not-for-profit sector in a fundraising role
- fundraisers in volunteer roles with little or no knowledge of fundraising practice
Topics
Module 1: Overview of Fundraising: This module provides students with an overview of the scope of fundraising, the types of fundraising, and key regulations to be aware of.
Module 2: Fundraising Basics: This module provides students with basic information about why donors give and key elements to consider when fundraising and defining a case for support.
Module 3: Donor Acquisition: This module provides students with key information on acquiring donors associated with various fundraising channels.
Module 4: Donor Development: This module provides students with key methods and frameworks for donor development and stewardship
Module 5: Managing Fundraising: This module provides students with the key issues associated with managing data in marketing and privacy.
Delivery
e-Learning is accessible over three months
Guidelines for enrollment
Note: The FIA website provides access to both the Member Portal and the Learning Hub. These have separate logins — your username and password may be different for each.
New Staff Member
Please ask your organisation’s nominated contact to add you to the Member Portal or email members@fia.org.au. Your details will sync within two hours.
To Access the Learning Hub
Once you've been added to the Member Portal, click “Reset Password / New Staff Login” to activate your Learning Hub access.
If you require assistance, please email training@fia.org.au.
CFRE
Full participation in Fundraising Essentials is applicable for up to 7.5 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
- FIA Code 4.0 Conduct towards Donors, 3.0 Ethical conduct, 6.0 Conduct in Supplier relationships.
FIA Code Essentials for Telephone Fundraising
Course Overview
Telephone fundraisers (telefundraisers) are at the coal face of day-to-day donor interactions yet may not be fully aware of their responsibilities under the FIA Code, including important aspects of vulnerability.
Designed as short, accessible e-learning specifically for telephone fundraisers, FIA Code Essentials for Telephone Fundraising educates telephone agents working in fundraising contexts and promotes professional, ethical and best-practice conduct towards donors and supporters.
This course takes approximately 90 minutes to 2 hours to complete, with 3 months of access provided.
This eLearning course is made up of 6 self-paced modules:
Introduction - FIA Code Essentials for Telephone Fundraising
Module 1 - Australian Charities and Telephone Fundraising
Module 2 - Regulation of Telephone Fundraising
Module 3 - FIA’s Best Practice Framework for Telephone Fundraising
Module 4 - Best Practice for Telephone Fundraising
Module 5 - Identifying and Understanding Vulnerable Donors
Module 6 - Professional Fundraising as a Career
Who is this course for?
Anyone employed as telephone fundraisers in agencies and charities.
Learning outcomes
- Understand the history and importance of self-regulation in fundraising in Australia
- Learn the basic tenets of the FIA Code and apply them as they relate to telephone fundraising
- Learn about telephone fundraising in the context of charitable fundraising in Australia
Key topics
- Ethical conduct
- Conduct towards donors
- Vulnerability and donor interactions
What the course won’t cover
- Processes and practices specific to standard operating procedures of telephone fundraising agencies
- Compliance outside the FIA Code
Delivery
Online via eLearning with 3 months of access.
Guidelines for enrollment
Note: The FIA website provides access to both the Member Portal and the Learning Hub. These have separate logins — your username and password may be different for each.
New Staff Member
Please ask your organisation’s nominated contact to add you to the Member Portal or email members@fia.org.au. Your details will sync within two hours.
To Access the Learning Hub
Once you've been added to the Member Portal, click “Reset Password / New Staff Login” to activate your Learning Hub access.
If you require assistance, please email training@fia.org.au.
CFRE
Full participation in FIA Code Essentials for Telephone Fundraising is applicable for up to "TBA" continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
- FIA Code Conduct towards Donors
Fundraising Essentials - In Class
Course Overview
Fundraising Essentials provides the basic knowledge and practical tools to help you get started as a fundraiser. The course covers key principles in ethical practice, reasons and vehicles for giving, core fundraising models to understand the donor journey, and how to build a case for support. This course will bring theory to life with best-practice fundraising techniques so you can hit the ground running and make an impact in your fundraising role.
This course can be delivered in three ways to suit your preferred learning mode and availability.
- e-Learning is accessible over three months via our Learning Hub for strong independent learners who like a longer timeframe. The course is approximately 12 hours of study, but you can complete it in less than three months.
- Online—Facilitated is the one–day option via Zoom, led by a facilitator, for those wanting to complete it in a shorter timeframe.
- For those who learn best in a classroom environment, in-class is also a one-day option hosted at a venue in Sydney and Melbourne.
What you’ll learn
- how the Australian fundraising sector works
- key regulations that impact fundraisers and not-for-profits
- motivations for donor generosity and charitable giving
- various fundraising channels, trends and methodologies
- the role of quality data and people to acquire and retain donors
Who is this course for?
- people who are new to the fundraising sector with little or no knowledge of fundraising techniques and practice
- people already working in the not-for-profit sector but who are new to a fundraising role
- people who may be looking to enter the charity and not-for-profit sector in a fundraising role
- fundraisers in volunteer roles with little or no knowledge of fundraising practice
Topics
Module 1: Overview of Fundraising: This module provides students with an overview of the scope of fundraising, the types of fundraising, and key regulations to be aware of.
Module 2: Fundraising Basics: This module provides students with basic information about why donors give and key elements to consider when fundraising and defining a case for support.
Module 3: Donor Acquisition: This module provides students with key information on acquiring donors associated with various fundraising channels.
Module 4: Donor Development: This module provides students with key methods and frameworks for donor development and stewardship
Module 5: Managing Fundraising: This module provides students with the key issues associated with managing data in marketing and privacy.
Delivery
In-class is a one-day option hosted at a venue in Sydney & Melbourne for those who learn best in a classroom environment.
Meet the Tutor
Click below to read the Tutor bios:
Guidelines for enrollment
Note: The FIA website provides access to both the Member Portal and the Learning Hub. These have separate logins — your username and password may be different for each.
New Staff Member
Please ask your organisation’s nominated contact to add you to the Member Portal or email members@fia.org.au. Your details will sync within two hours.
To Access the Learning Hub
Once you've been added to the Member Portal, click “Reset Password / New Staff Login” to activate your Learning Hub access.
If you require assistance, please email training@fia.org.au.
CFRE
Full participation in Fundraising Essentials is applicable for up to 7.5 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
- FIA Code 4.0 Conduct towards Donors, 3.0 Ethical conduct, 6.0 Conduct in Supplier relationships.
Fundraising Essentials Online - Facilitated
Course Overview
Fundraising Essentials provides the basic knowledge and practical tools to help you get started as a fundraiser. The course covers key principles in ethical practice, reasons and vehicles for giving, core fundraising models to understand the donor journey and how to build a case for support, bringing theory to life with best-practice fundraising techniques so you can hit the ground running and make an impact in your fundraising role.
This course can be delivered in three ways to suit your preferred learning mode and availability.
- e-Learning is accessible over three months via our Learning Hub for strong independent learners who like a longer timeframe. The course is approximately 12 hours of study, but you can complete it in less than three months.
- Online—Facilitated is the one–day option via Zoom, led by a facilitator, for those wanting to complete it in a shorter timeframe.
- In-class is also a two-half-day option hosted at a venue in Sydney, Brisbane & Melbourne for those who learn best in a classroom environment.
What you’ll learn
- how the Australian fundraising sector works
- key regulations that impact fundraisers and not-for-profits
- motivations for donor generosity and charitable giving
- various fundraising channels, trends and methodologies
- the role of quality data and people to acquire and retain donors
Who is this course for?
- people who are new to the fundraising sector with little or no knowledge of fundraising techniques and practice
- people already working in the not-for-profit sector but who are new to a fundraising role
- people who may be looking to enter the charity and not-for-profit sector in a fundraising role
- fundraisers in volunteer roles with little or no knowledge of fundraising practice
Topics
Module 1: Overview of Fundraising: This module provides students with an overview of the scope of fundraising, the types of fundraising, and key regulations to be aware of.
Module 2: Fundraising Basics: This module provides students with basic information about why donors give and key elements to consider when fundraising and defining a case for support.
Module 3: Donor Acquisition: This module provides students with key information on acquiring donors associated with various fundraising channels.
Module 4: Donor Development: This module provides students with key methods and frameworks for donor development and stewardship
Module 5: Managing Fundraising: This module provides students with the key issues associated with managing data in marketing and privacy.
Delivery
Online—Facilitated is the one-day or two-half-day option via Zoom, led by a Tutor.
Meet the facilitator
Click here to read the Tutor bios.
Guidelines for enrollment
Note: The FIA website provides access to both the Member Portal and the Learning Hub. These have separate logins — your username and password may be different for each.
New Staff Member
Please ask your organisation’s nominated contact to add you to the Member Portal or email members@fia.org.au. Your details will sync within two hours.
To Access the Learning Hub
Once you've been added to the Member Portal, click “Reset Password / New Staff Login” to activate your Learning Hub access.
If you require assistance, please email training@fia.org.au.
CFRE
Full participation in Fundraising Essentials is applicable for up to 7.5 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
- FIA Code 4.0 Conduct towards Donors, 3.0 Ethical conduct, 6.0 Conduct in Supplier relationships.
Gifts in Wills Essentials
Course Overview
Get equipped with the tools to get started on an effective Gifts in Wills fundraising program that can provide your organisation with a long-term financial future. Learn how to develop a gift in Wills toolkit, including a case for support and understand who to approach and how to approach them. This is a self-paced online course that will easily fit in with your fundraising schedule.
The e-learning course materials can be accessed via the Learning Hub for three months for strong independent learners who like a longer timeframe. The course is approximately 12 hours of study, but you can complete it in less than three months.
Modules
Module 1: An Introduction to Gifts in Wills
Module 2: Understanding the GIW donor
Module 3: Planning a GIW program
Module 4: Communication Tools
Module 5: Program Implementation
Module 6: Estate Administration
What you’ll learn
- understand donor motives for leaving a charitable gift in their Will
- how a Gifts in Wills program fits into your total fundraising strategy
- how to identify your best gifts in Wills prospects
- how to develop your gifts in Wills pipeline
- how to build a stewardship program to ensure you retain and engage prospects
- your role and how to measure success
Who is this course for?
- anyone new to gifts in Wills fundraising
- fundraisers with limited experience of gifts in Wills fundraising
- anyone who wants to start a gifts in Wills program in their charitable organisation
- anyone whose gifts in Wills program is relatively new and who is looking for ways to enhance it
Delivery
3 months of access to e-Learning.
Guidelines for enrollment
Note: The FIA website provides access to both the Member Portal and the Learning Hub. These have separate logins — your username and password may be different for each.
New Staff Member
Please ask your organisation’s nominated contact to add you to the Member Portal or email members@fia.org.au. Your details will sync within two hours.
To Access the Learning Hub
Once you've been added to the Member Portal, click “Reset Password / New Staff Login” to activate your Learning Hub access.
If you require assistance, please email training@fia.org.au.
CFRE
Full participation in Gifts in Wills is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
FIA Code 3.0 Ethical Conduct, 4.0 Conduct towards Donors, 5.0 Conduct towards Beneficiaries.
Certificate in Professional Fundraising (Tutor-Led Zoom & eLearning)
Course Overview
The Certificate in Professional Fundraising is an excellent opportunity to advance your fundraising career. This comprehensive program covers key aspects of fundraising and is designed for new and early-career fundraisers seeking to build a strong foundation in the field.
Download the Course Brochure for details.
- To earn the Certificate in Professional Fundraising, you’ll need to complete 3 core modules and 3 elective modules
- All modules—core and elective—can be purchased individually or as part of the full Certificate program
- You can choose to complete the 3 core modules in either the eLearning or Blended format. Electives are available in eLearning format only
Delivery
The course is available in two formats, both of which include tutor support. Continue reading for details on the Blended Learning (Zoom + eLearning) option, or click here for information about the Self-Paced eLearning format.
All sessions are online via Zoom | 10:30am – 4:30pm AEST
-
Module 1: Friday, 19 September
-
Module 2: Friday, 17 October
-
Module 3: Friday, 28 November
Terms & Conditions
Please review the Terms & Conditions carefully before enrolling in this course.
Textbook
The required textbook for this course is Achieving Excellence in Fundraising (5th Edition).
You can purchase the book from any bookshop; however, FIA members can enjoy a 25% discount through Wiley.
To access the discount
- Visit Wiley’s website.
- Enter the code FIA25 at checkout when purchasing your eBook or print copy.
Meet the tutors
Click here to read the tutor bios:
Guidelines for enrollment
Note: The FIA website provides access to both the Member Portal and the Learning Hub. These have separate logins — your username and password may be different for each.
New Staff Member
Please ask your organisation’s nominated contact to add you to the Member Portal or email members@fia.org.au. Your details will sync within two hours.
To Access the Learning Hub
Once you've been added to the Member Portal, click “Reset Password / New Staff Login” to activate your Learning Hub access.
If you require assistance, please email training@fia.org.au.
CFRE
Full participation in the Certificate in Professional Fundraising is applicable for up to 60 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
- FIA Code 2.0 Compliance, 3.0 Ethical conduct, 4.0 Conduct towards Donors, 5.0 Conduct towards Beneficiaries and 6.0 Conduct in Supplier relationships.
Certificate in Professional Fundraising e-Learning
Course Overview
The Certificate in Professional Fundraising is an excellent opportunity to advance your fundraising career. This comprehensive program covers key aspects of fundraising and is designed for new and early-career fundraisers seeking to build a strong foundation in the field.
Download the Course Brochure for details.
- To earn the Certificate in Professional Fundraising, you’ll need to complete 3 core modules and 3 elective modules
- All modules—core and elective—can be purchased individually or as part of the full Certificate program
- You can choose to complete the 3 core modules in either the eLearning or Blended format. Electives are available in eLearning format only
Delivery
The course is available in two formats, both with tutor support. Continue reading for details on the Self-Paced eLearning option, or click here for information about the Blended Learning (Zoom + eLearning) format.
Terms & Conditions
Please review the Terms & Conditions carefully before enrolling in this course.
Textbook
The required textbook for this course is Achieving Excellence in Fundraising (5th Edition).
You can purchase the book from any bookshop; however, FIA members can enjoy a 25% discount through Wiley.
To access the discount
- Visit Wiley’s website.
- Enter the code FIA25 at checkout when purchasing your eBook or print copy.
Meet the tutors
Click here to read the tutor bios:
Guidelines for enrollment
Note: The FIA website provides access to both the Member Portal and the Learning Hub. These have separate logins — your username and password may be different for each.
New Staff Member
Please ask your organisation’s nominated contact to add you to the Member Portal or email members@fia.org.au. Your details will sync within two hours.
To Access the Learning Hub
Once you've been added to the Member Portal, click “Reset Password / New Staff Login” to activate your Learning Hub access.
If you require assistance, please email training@fia.org.au.
CFRE
Full participation in the Certificate in Professional Fundraising is applicable for up to 60 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
- FIA Code 2.0 Compliance, 3.0 Ethical conduct, 4.0 Conduct towards Donors, 5.0 Conduct towards Beneficiaries and 6.0 Conduct in Supplier relationships.
Managing Vulnerability
Course Overview
Fundraisers interact with a diverse range of people, including those experiencing vulnerability due to various personal, financial, or social circumstances. Ethical fundraising practices require sensitivity, awareness, and adherence to best practices that ensure donors in vulnerable circumstances are treated with dignity and respect.
Familiarise yourself with factors that contribute to vulnerability, recognise potential vulnerability and learn a range of best-practice approaches to responding to a donor experiencing vulnerability. Explore ways to manage vulnerability so that you can raise and manage a donor’s gift ethically and transparently.
This training module explores the practical skills needed to recognise, respond to, and comply with ethical standards when engaging with individuals in vulnerable circumstances. By aligning with the FIA Code and best-practice guidelines, fundraisers will be empowered to conduct their work transparently and ethically, fostering public trust and ensuring sustainable donor relationships.
Participants will be provided with a learner guide to help them understand the key learning concepts, take notes, and answer questions to understand, respond to, and manage vulnerability effectively.
Learning Outcomes
Understand the concept of vulnerability and what constitutes vulnerable circumstances
Identify key drivers of vulnerability and assess their impact on fundraising interactions
Recognise verbal and non-verbal cues that may indicate a donor is in a vulnerable circumstance
Apply the FIA Code and relevant practice notes to fundraising scenarios
Demonstrate appropriate responses to ensure ethical engagement with donors in vulnerable circumstances
Develop and implement best-practice organisational strategies to support ethical fundraising
Delivery
2 hrs via Zoom
Meet the facilitator
Click here to read Heiko Plange-Korndoerfer's bio.
Guidelines for enrolment
- Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
- You can enrol a staff member if they already have a login.
- If you require assistance, please email training@fia.org.au.
CFRE
Full participation in Managing Vulnerability is applicable for up to 2.0 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
FIA Code 3.0 Ethical conduct.
Diploma in Professional Fundraising
Course Overview
Undertaking the FIA Diploma in Professional Fundraising shows a genuine commitment to your fundraising career.
This course helps develop fundraising management strategies through strategic thinking, creative approaches to fundraising, and nurturing donor relationships. Students will also develop advanced problem-solving and communication skills through practical, hands-on case study activities and assessments with an organisational focus.
The Diploma is delivered via e-learning through the FIA Learning Hub, allowing fundraisers to begin their studies anytime. Enrollments and course access are granted for 12 months. FIA’s expert tutors provide guidance, assessment support, and feedback via video call /phone and email. Our new learning management system ensures your learning experience is positive and professional.
Download the Course Brochure for details.
Course prerequisites
- ability to manage time and study independently
- 3 years of full-time, paid fundraising experience (or other relevant professional experience)
Access to
Assessments are designed to gauge your understanding of the coursework while allowing you to reflect on your organisation’s fundraising programs. If a particular program does not exist within your organisation, you are encouraged to research how other organisations approach it.
- Previous fundraising campaigns: If your organisation has experience with the fundraising program being assessed, previous campaigns will be useful in completing the task. If not, you are encouraged to review another organisation’s approach or seek insights from an industry colleague. Your tutor can also help guide you to a knowledgeable person if needed.
- Reports: While strategy documents are not required, you will need to include some reports such as an organisation’s annual report for certain assessments.
Who is this course for?
- early-career or aspirational fundraising managers with fundraising experience
- career fundraisers are keen to move in a new direction, progress their careers or enhance their professional standing
- charity and not-for-profit managers with responsibility for organisational fundraising
Delivery
12 months of eLearning access with tutor support.
Terms & Conditions
Please review the T&C's carefully before enrolling in this course.
Textbook
You will receive the course textbook, Fundraising Management: Analysis, Planning, and Practice (4th Edition), by Adrian Sargeant and Jayne George, by mail.
Meet the tutors
Click here to read the tutor bios:
Guidelines for enrollment
Note: The FIA website provides access to both the Member Portal and the Learning Hub. These have separate logins — your username and password may be different for each.
New Staff Member
Please ask your organisation’s nominated contact to add you to the Member Portal or email members@fia.org.au. Your details will sync within two hours.
To Access the Learning Hub
Once you've been added to the Member Portal, click “Reset Password / New Staff Login” to activate your Learning Hub access.
If you require assistance, please email training@fia.org.au.
CFRE
Full participation in the Diploma in Professional Fundraising is applicable for up to 80 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
- FIA Code 2.0 Compliance, 3.0 Ethical conduct, 4.0 Conduct towards Donors, 5.0 Conduct towards Beneficiaries and 6.0 Conduct in Supplier relationships.
Harnessing AI for Charities: Opportunities, Case Studies and Ethical Perspectives
Course Overview
Participants will hear perspectives from a CEO, organisation expert, and fundraisers, gaining valuable insights into real-world applications, public trust, and the ethical implications of AI in charity operations.
Learning Outcomes
By the end of this session, participants will:
- Understand how AI is reshaping operations, supporter engagement, and fundraising strategies within charities
- Gain practical insights from sector leaders on AI adoption in diverse charity contexts
- Be aware of key organisational and ethical considerations
Prerequisite Knowledge
Basic
knowledge of charity operations, fundraising, or supporter engagement
principles
What the Session Won't Cover
In-depth technical tutorials on AI tools
Targeted skills
- Strategic thinking in AI adoption
- Ethical decision-making in charity operations
- Leadership perspectives on innovation and technology
Key Topics and Speakers
- Overview of AI trends in the charity sector (Karen Armstrong - More Strategic)
- Executive insights from a CEO’s perspective (Dale Cleaver - Guide Dogs NSW/ACT)
- Panel discussion with charity sector leaders on AI applications (Lyrian Fleming-Parsley - Cancer Council Victoria, Kristina Warne - The Smith Family)
- Organisational and ethical implications of AI (Gavin Coopey - More Strategic and Angela Dunbar - Australian Red Cross)
Who is this course for?
- Charity leaders, fundraising managers, and professionals
- Individuals interested in applying AI responsibly within their organisations
- Entry to intermediate-level participants looking to enhance their strategic understanding of AI
Materials
- Case studies on AI applications in the charity sector
- Recommended resources for further exploration
Delivery
1 x half-day via Zoom
Facilitator Bios
Panel Bios
Our experienced panel brings diverse insights from across the sector:
Guidelines for enrollment
Note: The FIA website provides access to both the Member Portal and the Learning Hub. These have separate logins — your username and password may be different for each.
New Staff Member
Please ask your organisation’s nominated contact to add you to the Member Portal or email members@fia.org.au. Your details will sync within two hours.
To Access the Learning Hub
Once you've been added to the Member Portal, click “Reset Password / New Staff Login” to activate your Learning Hub access.
If you require assistance, please email training@fia.org.au.
CFRE
Full participation in Charity Brand Strategy is applicable for up to TBA continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
FIA Code 4. Conduct towards donors.
Copywriting Essentials
Course Overview
Improve your writing skills and connect with your audience on a personal level. This course for new copywriters teaches you how prepare compelling communications to engage, inspire and motivate your donors.
Learn to craft copy specifically for breakthrough fundraising in this interactive, supportive workshop delivered online over two half days.
Learning Outcomes
- The techniques and mechanics of writing effectively
- How to write clearly and concisely with a specific audience in mind
- How to craft letters, emails, headlines and a ‘call to action’
- How to produce compelling copy for fundraising campaigns
Who is this course for?
- Anyone in fundraising who would like to improve their writing techniques to engage with donors and volunteers
- People already working in the not-for-profit sector but are new to copywriting for fundraising
- People who are new to the fundraising sector with little or no knowledge of copywriting techniques
Delivery
2 x half-days via Zoom
Meet the facilitator
Click here to read Natalie Khoo's bio.
Guidelines for enrollment
Note: The FIA website provides access to both the Member Portal and the Learning Hub. These have separate logins — your username and password may be different for each.
New Staff Member
Please ask your organisation’s nominated contact to add you to the Member Portal or email members@fia.org.au. Your details will sync within two hours.
To Access the Learning Hub
Once you've been added to the Member Portal, click “Reset Password / New Staff Login” to activate your Learning Hub access.
If you require assistance, please email training@fia.org.au.
CFRE
Full participation in Copywriting Essentials is applicable for up to 7 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
- FIA Code 4.0 Conduct towards donors by informing professional marketers and communicators in the NFP sector about their obligations when writing with the intention to achieve a particular outcome. FIA Code 5.0 Conduct towards Beneficiaries by considering what is acceptable, ethical, and effective copywriting.
Building a Fundraising Program
Course Overview
We’re excited to have you here as you dive into the world of professional fundraising. Building a Fundraising Program introduces you to the fundraising development phase, fundraising cycle and the importance of data and segmentation.
You can take this eLearning module independently or as part of the full Certificate in Professional Fundraising. For more information about the certificate, click here. There are two (2) assessment tasks for this eLearning module. Both tasks need to be completed and graded as Completed-Passed in order to successfully complete the module.
What you’ll learn
- Identify and explain the primary purposes of each component of an integrated and comprehensive development program
- Recognise the multistep process of the fundraising cycle
- Identify and distinguish among fundraising programs and purposes
- Assess strengths and weaknesses in fundraising planning and execution
- Appreciate the importance of data in driving relevance and efficiency in fundraising
Who is this course for?
- Entry-level fundraisers new to the profession
- Early-career fundraisers with 1-3 years of experience
- Fundraisers wanting to consolidate their existing skills with formal training
- It is suggested that students are working in fundraising roles or are connected to a charity that undertakes fundraising in order to complete assignments and gain the most out of the course
Duration
- You will have three months of access to this eLearning module, giving you plenty of time to explore and complete the content at your own pace
Guidelines for enrollment
Note: The FIA website provides access to both the Member Portal and the Learning Hub. These have separate logins — your username and password may be different for each.
New Staff Member
Please ask your organisation’s nominated contact to add you to the Member Portal or email members@fia.org.au. Your details will sync within two hours.
To Access the Learning Hub
Once you've been added to the Member Portal, click “Reset Password / New Staff Login” to activate your Learning Hub access.
If you require assistance, please email training@fia.org.au.
CFRE
Full participation in the Certificate in Professional Fundraising is applicable for up to 60 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
FIA Code 2.0 Compliance, 3.0 Ethical conduct, 4.0 Conduct towards Donors, 5.0 Conduct towards Beneficiaries and 6.0 Conduct in Supplier relationshipsDigital Fundraising Essentials for Virtual Events
Course Overview
From exclusive gala balls to counting steps
Virtual events are one of the forces driving the democratisation of philanthropy, a movement to decolonise fundraising by breaking down traditional barriers and giving everyone a chance to contribute.
The past 15 years have been transformative for digital, social giving and virtual events. This has forced a change in the charity ‘mailbox’ mentality. Moving away from the overreliance on the predictable, traditional Direct Marketing programs – to the more flexible, agile, scalable, and risky landscape of community events in digital.
Digital, social media, P2P platforms, data, tracking cookies, and AI have brought new and extraordinary ways to expand charities’ reach by tapping into supporters’ networks. These new and emerging technologies enhance multi-channel experiences, grow productivity, and connect supporters of similar values with the deep level of involvement only charity events can offer.
This one-day masterclass aims to help charity workers of all seniority improve their virtual events and digital expertise and feel more engaged with this revolutionary change.
Learning Outcomes
- Understand the basics of Virtual Fundraising via Streaming, social media and P2P.
- Learn the basics and foundations of Digital, Data, User Journeys, Channels and AI in the Virtual Events context.
- Workshop on how Digital Experiences can be used to create memorable moments & level up involvement for existing and new supporters via Virtual Events.
- Learn how digital-first planning, KPI setting, and tracking can help your charity achieve its best for your mission cost-efficiently with virtual events.
Who is this course for?
Entry-level from a Digital and virtual Events knowledge point, all levels of Fundraising and Marketing expertise are welcome to join.
- Charity workers who would like to kick-start their Virtual Events.
- Fundraisers and Marketers of all levels of seniority who would like to skill up in Digital Fundraising for Events.
- Professionals of all areas in Fundraising who would like to become more comfortable with digital channels, data, technology, AI, tracking and digital experiences in the context of Virtual Events.
Delivery
1 x full-day via Zoom
Online workshop session with digital collaboration whiteboard Miro, using AI tools and working group for ideation.
Please sign up and complete the two-factor authentication with Miro before the course day.
Meet the facilitator
Click here to read Maisa Lopes Gomes bio.
Guidelines for enrolment
- Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
- You can enrol a staff member if they already have a login.
- If you require assistance, please email training@fia.org.au.
CFRE
Full participation in Digital Fundraising Essentials is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
FIA Code 3.0 Ethical conduct.
Data Privacy for Fundraisers
Course Overview
This 8-hour session is a comprehensive program designed to equip participants with a deep understanding of data privacy regulations and the processes and practices that help ensure compliance and reduce risk, covering key aspects of privacy, including the Privacy Act in Australia and the GDPR (General Data Protection Regulation) in the European Union. It also delves into data management processes and practices aimed at minimising privacy risks and ensuring compliance with data protection laws. By the end of this course, attendees will be well-prepared to navigate the complex landscape of data privacy, safeguard sensitive information, and adopt best practices for data management in an increasingly interconnected world.
Why is this important?
In 2023, the government responded to the review of the Privacy Act, flagging changes that would impact all organisations that collect, store, and use personal information. Driving the change is an overwhelming desire for individuals to have greater control over their information. In a recent survey 83% wanted more control and choice over how their personal information is collected and used. With recent high-profile data breaches in our sector, it has never been more important to understand the privacy regulations and how best to comply.
Who should attend this course?
Anyone who needs to understand the regulations governing the use of personal information and how to minimise the risk of a breach of those regulations, but who is not necessarily a data 'technician'.
- Executive leaders who need to understand the potential risks
- Data managers responsible for protecting personal information
- Operations team using and managing personal information
- IT teams responsible for preventing unwanted access to personal information
Course Structure
Session 1 – Understanding the regulations
- Defining Personal & Sensitive Information
- Privacy Act and the Australian Privacy Principles
- General Data Protection Regulation (GDPR)
- California Consumer Privacy Act
- Notifiable Data Breach Scheme
- Proposed changes to the Privacy Act
Session 2 – complying with regulation
- Mapping flow of personal information
- Data Governance & Classification
- Privacy Impact Assessments
- Simple approach to security
- Privacy Policy & notifications
- Staff Training
- Privacy Data Management Framework
Delivery
2 x half-days via Zoom
Meet the facilitator
Click here to read Richard Harris's bio.
Guidelines for enrollment
- Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
- You can enrol a staff member if they already have a login.
- If you require assistance, please email training@fia.org.au.
CFRE
Full participation in Data-Privacy for Fundraisers is applicable for up to 7 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
FIA Code 3.0 Ethical conduct.
Digital Fundraising Strategies
Course Overview
Transform clicks into gifts—and casual browsers into lifelong supporters—with our interactive e-Learning module based on Chapter 24 of Achieving Excellence in Fundraising 5th edition (the leading fundraising textbook based on research and steeped in practical expertise).
Why You Can’t Miss This
• Digital Trailblazers: Hear from a top digital fundraiser about how they continue to grow their career in this space and learn from existing digital campaigns.
• Access to leading reports, a podcast and resources including an overview of FIA’s Digital Fundraising Practice Note.
• Practical Application: reflect on how the content can be applied to your organisation and identify areas for growth and improvement
You can take this eLearning module independently or as part of the full Certificate in Professional Fundraising. For more information about the certificate, click here. There are two (2) assessment tasks for this eLearning module. Both tasks need to be completed and graded as Completed-Passed in order to successfully complete the module.
What you’ll learn
- Understand management of digital fundraising programs
- Recognise strategies for content development and engaging people online
- Examine crowdfunding methods and other vehicles for conducting digital fundraising
- Study social media metrics and considerations
Who is this course for?
- Entry-level fundraisers new to the profession
- Early-career fundraisers with 1-3 years of experience
- Fundraisers wanting to consolidate their existing skills with formal training
- It is suggested that students are working in fundraising roles or are connected to a charity that undertakes fundraising in order to complete assignments and gain the most out of the course
Duration
- You will have three months of access to this eLearning module, giving you plenty of time to explore and complete the content at your own pace
Course Textbook
You are required to purchase a copy of the course textbook. Achieving Excellence in Fundraising 5th edition. You can buy it from any bookstore or online, but FIA members can enjoy a 25% discount through Wiley.
To get the discount:
- Visit Wiley's website.
- Enter the code FIA25 when purchasing your eBook or print copy.
Guidelines for enrollment
- Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed
- You can enrol a staff member if they already have a login
- If you require assistance, please email training@fia.org.au
CFRE
Full participation in the Certificate in Professional Fundraising is applicable for up to 60 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
FIA Code 2.0 Compliance, 3.0 Ethical conduct, 4.0 Conduct towards Donors, 5.0 Conduct towards Beneficiaries and 6.0 Conduct in Supplier relationshipsDonor Journey Mapping
Course Overview
The course is designed to provide insights and value to beginners and more seasoned practitioners, starting with the basics of what customer journeys are and why we use them and then progressing rapidly to hands-on workshops where participants apply the knowledge immediately against scenarios. We regularly get more experienced marketers and even UX professionals on the course, and the feedback has been really positive from these people – whilst not all the material is new, there are generally a number of key insights they get through the course, and it helps validate their current knowledge and round out what is often on-the-job experience. The feedback on the course is very positive, no matter the starting skill level, indicating that it seems to provide value across the board. Where participants have already existing journeys, we often discuss those and provide insights on how those can be improved and evolved to the next level.
What you’ll learn
- Why donor journeys have become so important
- Why you need to develop them for your donors
- How to run a customer journey for your donors
- Techniques for understanding your donors and creating the journeys
- How journeys can be used to determine marketing, digital and fundraising strategy
Who is this course for?
- Fundraising and marketing managers
- Fundraising event organisers
- Gifts in Wills donor managers
- Fundraisers responsible for donor engagement, retention and acquisition
Whilst the course will discuss the implementation of communications frameworks into marketing systems based on a detailed understanding of the donor journey, it does not explicitly go through the implementation of marketing automations and engagement sequences at granular level within a CRM given the wide variance of technology capabilities and platforms utilised by fundraisers
Delivery
2 x half-days via Zoom
Meet the facilitator
Click here to read Mike Zeederberg's bio.
Guidelines for enrolment
- Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
- You can enrol a staff member if they already have a login.
- If you require assistance, please email training@fia.org.au.
CFRE
Full participation in Donor Journey Mapping is applicable for up to 7 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
- FIA Code 4 Conduct towards Donors by considering scenarios where this conduct may be challenged and discuss how to navigate any challenges in ethical and appropriate ways.
Navigating the Fundraising Regulatory Environment
Course Overview
This course aims to enable fundraisers to understand the regulatory environment in which they operate and to meet all regulatory requirements relevant to fundraising activities at the state and federal levels. Learn to differentiate between legal and ethical responsibilities to build best-practice fundraising programs and activities as well as guidelines for developing an effective compliance program for your charity.
What you’ll learn
- understand the Australian regulatory environment for fundraising
- differentiate and understand various state fundraising requirements for licensing, financial reporting and record-keeping
- how Australian Consumer Law applies to fundraising
- the importance of proper data management and donor privacy concerning relevant privacy laws
- fundamental ethical fundraising principles and apply these to fundraising practice
Who is this course for?
- fundraisers and fundraising managers
- charity and fundraising managers managing compliance requirements
- board directors and general managers who have oversight of fundraising for their organisation
- voluntary fundraisers and fundraising managers looking after fundraising activities
Delivery
2 x half-days via Zoom
Meet the facilitator
Click here to read Heiko Plange-Korndoerfer's bio.
Guidelines for enrollment
- Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
- You can enrol a staff member if they already have a login.
- If you require assistance, please email training@fia.org.au.
CFRE
Full participation in Navigating the Fundraising Regulatory Environment is applicable for up to 7.5 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
FIA Code 3.0 Ethical conduct.
Peer-to-Peer Fundraising
Course Overview
Unleash the collective passion of your supporters with our dynamic Peer-to-Peer Fundraising e-Learning module. Built on Chapter 24 of Achieving Excellence in Fundraising 5th edition, titled, Developing Digital Fundraising Strategies —the definitive guide to digital fundraising—it equips you to design, launch and sustain high-impact P2P campaigns that turn networks into revenue streams.
What You’ll Experience
• Video Deep-Dives with Experts: Learn from digital fundraising pros who’ve mobilised thousands of fundraisers—through peer-driven events.
• Real-World Case Studies: Analyse standout P2P success stories—from sleep outs to social-media challenges—and extract the tactics behind their triumph.
• Sector knowledge: Benchmark report and FIA’s Digital Fundraising Practice Note (assists FIA Members in compliance with the FIA Code when
conducting digital fundraising)
You can take this eLearning module independently or as part of the full Certificate in Professional Fundraising. For more information about the certificate, click here. There are two (2) assessment tasks for this eLearning module. Both tasks need to be completed and graded as Completed-Passed in order to successfully complete the module.
What you’ll learn
- Discover the types of peer-to-peer fundraising
- Examine the benefits of peer-to-peer fundraising
- Explore strategies for successful peer-to-peer fundraising
Who is this course for?
- Entry-level fundraisers new to the profession
- Early-career fundraisers with 1-3 years of experience
- Fundraisers wanting to consolidate their existing skills with formal training
- It is suggested that students are working in fundraising roles or are connected to a charity that undertakes fundraising in order to complete assignments and gain the most out of the course
Duration
- You will have three months of access to this eLearning module, giving you plenty of time to explore and complete the content at your own pace
Course Textbook
You are required to purchase a copy of the course textbook. Achieving Excellence in Fundraising 5th edition. You can buy it from any bookstore or online, but FIA members can enjoy a 25% discount through Wiley.
To get the discount:
- Visit Wiley's website.
- Enter the code FIA25 when purchasing your eBook or print copy.
Guidelines for enrollment
- Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed
- You can enrol a staff member if they already have a login
- If you require assistance, please email training@fia.org.au
CFRE
Full participation in the Certificate in Professional Fundraising is applicable for up to 60 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
FIA Code 2.0 Compliance, 3.0 Ethical conduct, 4.0 Conduct towards Donors, 5.0 Conduct towards Beneficiaries and 6.0 Conduct in Supplier relationshipsStrategic Planning for Fundraising
Course Overview
Fri 7, 14, 21 November, 10am-3pm AEDT
Learn how to prepare a 3-year plan to drive sustainable fundraising growth.
This practical, hands-on masterclass will equip you to create an effective fundraising strategy. The session builds on valuable pre-work with interactive tools, group discussion, case studies, research findings and masses of experience to help you confidently craft the outline of your strategy. Working through our 6-step process, we examine the fundraising market, your organisational culture, donor motivations, your fundraising portfolio, how to influence donor behaviour and the enablers of success. The session draws on analysis of the drivers of fundraising success from surveys with over 700 fundraisers, more than 25 years of developing strategies for 100 organisations and acclaimed sessions run at IFC in Asia and Europe.
Who is this course for?
Fundraisers either at entry or intermediate level.
Designed for fundraisers wanting to take their approach to the “next level” this course is designed for anyone with responsibility or interest in developing overall or program specific fundraising strategies.
Ambitious fundraisers aiming to step up to leadership roles.
Those new to the fundraising sector are looking for valuable context and insights from CEOs or board members of organisations with emerging fundraising programs or strategies that need refreshing.
Learning Outcomes
By the end of the course, you will:
- Understand the strategic planning process and be ready to apply it within your organisation
- Have created an outline plan and identified key issues to address in your fundraising program
- Understand the trends and influences on fundraising in Australia and what that might mean for your organisation
- Have applied key benchmarks to your fundraising program to see where future returns can come from
- Have access to a suite of tools to assist with strategic planning.
Key Topics
Understanding the market: political, economic, social, and technological factors influencing fundraising; fundraising trends; and how to assess competitors.
Understand your organisation – fundraising culture (including survey results); ambitions and internal enablers.
Understand your audiences – your need, brand, proposition, and donor motivations for giving to you.
Manage your portfolio – review key drivers and the associated effort and reward for each type of fundraising, including key financial benchmarks and trends.
Influence donor behaviour – the importance of research, nudges and journeys.
Enabling success means creating a culture of innovation, making a case for investment, managing and mitigating risks, knowing what to measure, and understanding how to create synergy.
Course Materials
Pre-work: Top-line benchmarking report. A fundraising success survey will be used to ascertain your fundraising readiness.
Take away: Business canvass with an outline plan and issues.
Content: Evidence-based benchmarks, case studies, examples, and research outcomes.
Delivery
3 x full days via Zoom
Meet the facilitator
Click here to read Martin Paul's bio.
Guidelines for enrollment
- Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
- You can enrol a staff member if they already have a login.
- If you require assistance, please email training@fia.org.au.
CFRE
Full participation in Strategic Planning for Fundraising is applicable for up to 14 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
- FIA Code 4.10 and 4.11 Conduct towards Donors.
The Fundraising Environment
Course Overview
We’re excited to have you here as you dive into the world of professional fundraising. Fundraising Environment introduces you to the professional fundraising sector and the legal and ethical frameworks.
You can take this eLearning module independently or as part of the full Certificate in Professional Fundraising. For more information about the certificate, [click here]. There are two (2) assessment tasks for this eLearning module. Both tasks need to be completed and graded as Completed-Passed in order to successfully complete the module.
What you’ll learn
- Differentiate between philanthropy, charity, development and fundraising
- Gain a high-level overview of the state of donation in Australia
- Outline the role of federal legislators vs state regulators and differentiate between the two
- Be able to explain the tax concessions which apply to your organisation
- Be aware of the data privacy laws that apply in the context of a charity
- Explain fundraisers’ obligations to ethical practice
Who is this course for?
- Entry-level fundraisers new to the profession
- Early-career fundraisers with 1-3 years of experience
- Fundraisers wanting to consolidate their existing skills with formal training
- It is suggested that students are working in fundraising roles or are connected to a charity that undertakes fundraising in order to complete assignments and gain the most out of the course
Duration
- You will have three months of access to this eLearning module, giving you plenty of time to explore and complete the content at your own pace
Guidelines for enrollment
- Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed
- You can enrol a staff member if they already have a login
- If you require assistance, please email training@fia.org.au
CFRE
Full participation in the Certificate in Professional Fundraising is applicable for up to 60 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
FIA Code 2.0 Compliance, 3.0 Ethical conduct, 4.0 Conduct towards Donors, 5.0 Conduct towards Beneficiaries and 6.0 Conduct in Supplier relationshipsUnderstanding Your Donors
Course Overview
We’re excited to have you here as you dive into the world of professional fundraising. Understanding your Donors introduces you to strategy and fundraising models, developing your case for support and building relationships with your donors.
You can take this eLearning module independently or as part of the full Certificate in Professional Fundraising. For more information about the certificate, [click here]. There are two (2) assessment tasks for this eLearning module. Both tasks need to be completed and graded as Completed-Passed in order to successfully complete the module.
What you’ll learn
- Introduce strategic themes to focus your approach with your donors
- Share some useful models to assist with different aspects of fundraising planning
- Enrich your Case for Support with stories and know where to find them
- Consider the financial elements - cost/income ratio and lifetime value
- Appreciate the value of building donor relationships
Who is this course for?
- Entry-level fundraisers new to the profession
- Early-career fundraisers with 1-3 years of experience
- Fundraisers wanting to consolidate their existing skills with formal training
- It is suggested that students are working in fundraising roles or are connected to a charity that undertakes fundraising in order to complete assignments and gain the most out of the course
Duration
- You will have three months of access to this eLearning module, giving you plenty of time to explore and complete the content at your own pace
Guidelines for enrollment
- Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed
- You can enrol a staff member if they already have a login
- If you require assistance, please email training@fia.org.au
CFRE
Full participation in the Certificate in Professional Fundraising is applicable for up to 60 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
FIA Code 2.0 Compliance, 3.0 Ethical conduct, 4.0 Conduct towards Donors, 5.0 Conduct towards Beneficiaries and 6.0 Conduct in Supplier relationshipsCorporate Partnerships: How to Get Your Board on Board
Webinar Overview
Are you planning to embed a corporate partnerships strategy into your organisation to build a more diverse and sustainable income stream? If so, gaining your Board’s support is essential - not just for your goals, but for the preparation required and the realistic timeframe it takes to win a major partner. Or perhaps you’re already on the journey but not seeing the level of Board support you need to succeed.
In some cases, Boards may not have a clear understanding of how modern corporate partnerships differ from traditional corporate giving — or the time, groundwork and strategic approach required to build meaningful, long-term, high value partnerships. This disconnect can sometimes lead to well-intentioned but unrealistic expectations being placed on the CEO, fundraiser or BDM tasked with delivering results.
That’s why educating and enrolling your Board is a critical step in the process.
This session will be live only (not recorded) to encourage open, honest discussion and Q&A. Fundraisers and Board members welcome.
By the end of the session, you will:
● Gain insights into the evolving corporate partnership landscape and how a partnership differs from corporate giving
● Understand the key elements of ‘organisational readiness’ as well as partner readiness
● Discover why corporates are great for generating income but also for building awareness of your organisation, cause, and disseminating key behaviour changing messages
● Learn actionable tips for educating and enrolling your Board, ensuring alignment and realistic goal setting
● Explore real world examples of how other non-profits have successfully enrolled their Board, and how they navigated the challenges and opportunities that relate to corporate partnerships
● Gain exclusive insights direct from two accomplished fundraisers, a CEO, a Board expert and corporate partnerships experts
● Explore the disconnect between what Boards often think a corporate partnership entails vs the reality – understand the specific areas where education is needed to bridge the gap
● Walk away with a free tool that enables you to set a realistic Intention for your corporate partnerships’ strategy
● Walk away with a free PowerPoint Board presentation that you can edit and use in your own organisation
● Ask questions of two fundraisers, a CEO, a Board expert and corporate partnerships experts
Ask questions of a fundraiser, CEO, Board member and corporate partnerships experts.
If you have a probing question, instructions on how to submit your question will be included in your confirmation email after enrollment.
There may be time on the day to answer additional questions from guests; however, priority will be given to those submitted upon registration.
Key Topics
The session will start by clarifying the key distinctions between what a corporate partner is and isn’t, setting the stage for a deep dive into the topic. We’ll then transition into a dynamic, facilitated panel discussion where probing and thought-provoking questions will encourage our expert panellists to share actionable insights. Expect practical, clear answers you can immediately apply to your own organisation.
It’s perfect for those looking to embed a corporate partnerships strategy or those who already have one in place and are seeking enhanced support and alignment from their Board.
Who should attend
This panel discussion is designed for professionals in non-profit organisations or social enterprises across Australia or NZ who are eager to educate their Board on the value of corporate partnerships. Whether you’re a Board member, Board Chair, CEO, Fundraising Manager, Marketing Lead, BD professional or corporate partnerships specialist, this session is for you.
It’s perfect for those looking to embed a corporate partnerships strategy or those who already have one in place and are seeking enhanced support and alignment from their Board.
Delivery
Online via Zoom
90 minutes
This session won't be recorded
Meet the Presenters & Panelists
Click here to read Hailey
Cavill-Jaspers's bio
Click here to read Georgia McIntosh's bio
Click here to read Dan Woodrow's bio
Click here to read Rosemary Such's bio
Click here to read Janet Grima’s bio
Click here to read Lisa Kingman's bio
Click here to read Gina Anderson's bio
Guidelines for enrollment
Note: The FIA website provides access to both the Member Portal and the Learning Hub. These have separate logins — your username and password may be different for each.
New Staff Member
Please ask your organisation’s nominated contact to add you to the Member Portal or email members@fia.org.au. Your details will sync within two hours.
To Access the Learning Hub
Once you've been added to the Member Portal, click “Reset Password / New Staff Login” to activate your Learning Hub access.
If you require assistance, please email training@fia.org.au
Value Propositions – how to build, research and test your fundraising value proposition
Course Overview
Discover how to lead the strategic development of your charity’s narrative, so that it enables great fundraising.
In Sargeant and Jay’s book “Fundraising Management: Analysis, Planning and Practice” it was shared that longitudinal analysis demonstrates that charities who consistently convey and reinforce what makes them distinctive, outperform others in the long run.
Fundraisers can gain strategic control of this distinctive narrative through careful cross-organisation collaboration to define their charity’s value proposition.
A value proposition tells prospective supporters why they should support you rather than anyone else, and it makes the benefits of your obvious fundraising offer from the outset.
In this short course, you will learn what makes a good value proposition and discover methodologies for developing one for your organisation.
Learning Outcomes
By the end of the session you will learn:
- what makes a good value proposition;
- how they are applied to all types of fundraising;
- methodologies for influencing your organisation to develop, and then adopt a
consistent narrative stemming from an agreed value proposition.
What the session won’t cover
Brainstorming or writing your value proposition.
Targeted skills
- influence
- leadership
- communication strategy
Who should attend
Suited to those in a position where they can exert influence in their organisation.
Key Topics
- examples of charities using value propositions.
- a researched and well-used tool for assembling the ingredients of a value proposition
- methodologies for gathering those ingredients from research, cross-organisational collaboration, and market testing
Delivery
3 hrs via Zoom
Meet the facilitator
Click here to read Dan Geaves' bio.
Guidelines for enrollment
- Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed
- You can enrol a staff member if they already have a login
- If you require assistance, please email training@fia.org.au
CFRE
Full participation in Value Propositions – how to build, research and test your fundraising value proposition is applicable for up to TBA continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
FIA Code
This course relates to the following aspects of the FIA Code of Conduct:
- FIA Code 4.10 and 4.11 Conduct towards Donors.