Course Overview

Discover how to lead the strategic development of your charity’s narrative, so that it enables great fundraising.

In Sargeant and Jay’s book “Fundraising Management: Analysis, Planning and Practice” it was shared that longitudinal analysis demonstrates that charities who consistently convey and reinforce what makes them distinctive, outperform others in the long run.

Fundraisers can gain strategic control of this distinctive narrative through careful cross-organisation collaboration to define their charity’s value proposition.

A value proposition tells prospective supporters why they should support you rather than anyone else, and it makes the benefits of your obvious fundraising offer from the outset.

Learning Outcomes

By the end of the session you will learn:

- what makes a good value proposition;
- how they are applied to all types of fundraising;
- methodologies for influencing your organisation to develop, and then adopt a consistent narrative stemming from an agreed value proposition.

What the session won’t cover

Brainstorming or writing your value proposition.

Targeted skills

• influence
• leadership
• communication strategy

Who should attend

Suited to those in a position where they can exert influence in their organisation.

Key Topics

• examples of charities using value propositions.
• a researched and well-used tool for assembling the ingredients of a value proposition
• methodologies for gathering those ingredients from research, cross-organisational collaboration, and market testing

Delivery

3 hrs via Zoom 

Meet the facilitator

Click here to read Dan Geaves' bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed
2. You can enrol a staff member if they already have a login
3. If you require assistance, please email training@fia.org.au

CFRE

Full participation in Value Propositions – how to build, research and test your fundraising value proposition is applicable for up to TBA continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 4.10 and 4.11 Conduct towards Donors.