Course Overview

Christmas is a great time of year to reach out to your community of supporters and invite them to give. But the best appeals don’t just rely on the season of goodwill. They consider who the right people to target will be, what channels they should use to reach them, and alongside when they will contact them they plan carefully what the right messaging will be.

Don’t let compromises inhibit the potential of your next Christmas appeal. Get started on your festive plans early and ensure you can beat all your past records.

In this step-by-step session you will create a plan for your Christmas appeal. By following tips and techniques developed over 20+ years of creating Christmas appeals, you will walk away with:

●        A practical plan for who to target

●        A comms plan including channels and timings

●        A clear idea for the topic of your appeal and how it will influence the appeal proposition

●        Ideas for how to creatively engage the appeal audience

Key Topics

●        Audience segmentation and targeting

●        Donor motivations and needs

●        Storytelling and creativity in appeals

●        Strategies and tactics to improve response rates and average gifts

Learning Outcomes

In this session, you will learn

●        How Australian charities choose the best donors to target

●        Why donors give and how this should shape your approach

●        The fundamental communication touchpoints of an appeal

●        How to get ahead of the game and ensure your appeal is a success

Who is this course for?

Employees with charities, fundraising team members, major gifts managers, gift in Wills program Managers etc.

Delivery

2 x half-days via Zoom

Meet the facilitator

Click here to read Dan Geaves' bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Get Ready for Christmas is applicable for up to 7 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 4.0 Conduct towards donors by informing professional marketers and communicators in the NFP sector about their obligations when writing with the intention to achieve a particular outcome. FIA Code 5.0 Conduct towards Beneficiaries by considering what is acceptable, ethical, and effective copywriting.