Course Overview

Take your copywriting craft to the next level, emphasising fundraising and other direct response campaigns. 

Learn how to write clearly and emotionally to benefit your readers and your mission. You will also learn the real-world practicalities of writing copy to a deadline, for a specific audience, and with your organisation's needs and complexities in mind. The primary focus will be direct response communication for appeals and activism campaigns.

What you’ll learn

• Understand how to prioritise information and audience needs
• Know what copy makes an audience respond or turn away 
• Understand the opportunities and restrictions of specific channels (e.g. digital, direct mail, video, outdoor advertising)
• Be better equipped to manage the needs of your organisation's donors, case studies, beneficiaries and internal stakeholders.

Who is this course for?

• Anyone who writes copy and contributes to messaging for fundraising, campaigning or other supporter communications
• Anyone working for a charity, not-for-profit or supplier to the fundraising sector who is responsible for writing copy and communications
• Anyone who’d like to be more confident when briefing or assessing copy provided by other writers.

Delivery

1 x full-day via Zoom

Meet the facilitator

Click here to read Mary-Anne Plummer's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Copywriting for Imact is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 4 Conduct towards Donors by examining how communicators in the NFP sector can find themselves challenged to meet their ethical obligations to donors, and the needs of their employers.
• FIA Code 5 Conduct towards Beneficiaries by considering scenarios where this conduct may be challenged, and support attendees to navigate any challenges ethically and appropriately.