Course Overview

This workshop is an introduction to attracting major gifts. It explores the key elements of attracting major gifts—identifying, recognising, and connecting with major donors—and how to have a ‘major gifts conversation’. Through a series of practical exercises, you’ll learn how to tailor your approach to major gifts to your organisation.

Who is this course for?

Fundraising Managers/University/Education Development Managers wanting to add another skill to their skillset or hear about another approach to major gift fundraising.

Small non-profit CEOs/Board Members looking to understand what is involved in attracting major gifts.

Learning Outcomes

By the end of the session, you will:

• Be able to identify and recognise a major donor for your organisation
• Be able to understand how to craft an approach to connect with a major donor
• Be able to understand how to have a ‘major gift’ conversation
• Be able to identify options for who in your organisation will work with potential major donors
• Have an action plan for implementing how you/your organisation can start to connect with major gift donors
• Understand how to apply the FIA Code of Ethics for your work with major gift donors

What the session won’t cover:

• Setting up and sustaining all aspects of a major gifts program for an organisation

Targeted skills

• How to have a major gifts conversation with a potential donor
• How to write a compelling email to reach out to a potential donor to obtain a meeting (zoom or face-to-face) to have the conversation
• How to identify and recognise potential major gift donors for your organisation
• Understand and apply the FIA Code of Ethics when working with major donors

Delivery

1 x half-day via Zoom

Meet the facilitator

Click here to read Kate Parson's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Attracting Major Gifts is applicable for up to 3 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.