Course Overview

Improve your writing skills and connect with your audience on a personal level. We will help you prepare compelling communications for engaging, inspiring and motivating your donors. This course will give you hands-on experience so you can craft copy specifically for breakthrough fundraising.

Learning Outcomes

• The techniques and mechanics of writing effectively
• How to write clearly and concisely with a specific audience in mind
• How to craft letters, emails, headlines and a ‘call to action’
• How to produce compelling copy for fundraising campaigns.

Who is this course for?

• Anyone in fundraising who would like to improve their writing techniques to engage with donors and volunteers
• People already working in the not-for-profit sector but are new to copywriting for fundraising
• People who are new to the fundraising sector with little or no knowledge of copywriting techniques
• Fundraisers in regional centres who would like to improve their copywriting techniques.

Delivery

2 x half-days via Zoom

Meet the facilitator

Click here to read Natalie Khoo's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Copywriting Essentials is applicable for up to 7 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 4.0 Conduct towards donors by informing professional marketers and communicators in the NFP sector about their obligations when writing with the intention to achieve a particular outcome. FIA Code 5.0 Conduct towards Beneficiaries by considering what is acceptable, ethical, and effective copywriting.