Course overview

Peer-to-peer fundraising is evolving rapidly, and this course shows how to stay ahead. Across a full day, you will explore the essentials of designing engaging campaigns that apply modern user experience (UX) principles, from optimised sign-up flows through to donor and fundraiser personalisation. Real-world examples and practical exercises will demonstrate how to connect advertising, content, email, SMS, and data analytics to maximise campaign outcomes. Attendees will leave equipped with the knowledge and confidence to deliver peer-to-peer campaigns that set the standard for 2026 and beyond.

Course aim

The aim of this course is to provide fundraisers with a practical, end-to-end understanding of how to plan, execute, and optimise peer-to-peer campaigns. You will walk away knowing how to create seamless, supporter-focused journeys that drive sign-ups, boost fundraiser activation, and increase overall fundraising results.

What you’ll learn

• Design peer-to-peer campaigns using modern UX practices that enhance donor and fundraiser engagement
• Build optimised sign-up flows and post-sign-up experiences that quickly activate fundraisers
• Apply best practices for campaign communications across EDMs, SMS, and content
• Implement analytics and reporting strategies to monitor, adjust, and evaluate campaign performance
• Integrate personalisation and data-driven approaches into campaign design and marketing channels

Targeted skills

1. Campaign UX and journey design
2. Web development basics for fundraising
3. Email and SMS marketing
4. Campaign content creation
5. Database integration and management
6. Google Analytics and performance reporting

Participant level

Intermediate

Who is this course for?

Fundraisers, campaign managers, and digital specialists in charities and non-profits who oversee or support peer-to-peer campaigns. This includes those running event-based, DIY, or evergreen peer-to-peer programs who want to take their campaigns to the next level using modern UX practices.

Prerequisite knowledge

Participants should have a basic understanding of digital fundraising or peer-to-peer campaigns, but no advanced technical expertise is required.

This course won’t explore

• Step-by-step technical coding tutorials
• In-depth platform-specific training
• Offline or traditional fundraising campaign management

Delivery

2 × 3‑hour sessions via Zoom.

• Virtual classroom with trainer-led presentations
• Interactive breakout activities and peer-to-peer case studies
• Hands-on exploration of sign-up journeys and analytics tools (e.g., Google Analytics)

Meet the facilitator

Read James Stinson’s bio (PDF)

Guidelines for enrolment

1. Make sure you have a login for the FIA Learning Hub. Click “Sign In” or “Forgot Password” if needed.
2. You can enrol a staff member if they already have a login.
3. If you require assistance, please email training@fia.org.au .

CFRE

Full participation in Designing High-Impact Peer-to-Peer Fundraising Campaigns is applicable for up to 2.25 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

• 2.0 Compliance – Embeds legal/regulatory frameworks, compliance tools, and risk awareness into ecosystem design.
• 3.0 Ethical Conduct – Promotes honesty, transparency, and integrity in messaging and platform design.
• 4.0 Conduct Towards Donors – Models respectful, clear, and donor-focused campaign strategies and data privacy.
• 5.0 Conduct Towards Beneficiaries – Encourages dignified representation and ethical storytelling in all campaign materials.
• 6.0 Conduct in Supplier Relationships – Teaches best practices in forming ethical and fair contracts and supplier partnerships.

Course overview

In a data-driven fundraising landscape, the ability to measure, interpret, and communicate campaign results is vital. This course equips you with practical tools and proven frameworks to evaluate campaign performance, transform data into meaningful insights, and report impact with clarity and confidence. Through real-world case studies and expert-led discussions, you will learn how to move beyond vanity metrics to uncover what truly drives success and informs better decision-making.

This course is designed to build your confidence and capability in campaign measurement and reporting. By the end of the course, you will walk away with the skills to design meaningful KPIs, analyse campaign data effectively, and present results that resonate with stakeholders. The practical techniques gained will empower fundraisers to make evidence-based decisions, improve ROI, and demonstrate accountability and impact in your day-to-day role.

What you'll learn

• Define clear and relevant KPIs to measure fundraising and marketing campaign success.
• Analyse and interpret campaign data to extract actionable insights.
• Differentiate between outputs, outcomes, and impact in reporting.
• Create clear, compelling, and stakeholder-focused campaign reports.
• Apply learnings from real case studies to improve future campaign performance.

Targeted skills 

• Data analysis and interpretation
• KPI setting and performance measurement
• Insight generation and storytelling with data
• Reporting and stakeholder communication
• Continuous improvement planning

Who is this course for?

Fundraising, marketing, and communications professionals who plan, deliver, or report on campaigns. Particularly relevant for those looking to strengthen evidence-based decision-making and demonstrate impact to boards, donors, and senior leadership.

Delivery

1 x 3hr session via Zoom.

This course won’t explore

This session will not provide in-depth technical training on database management, CRM configuration, or advanced statistical modelling.

Participant level

Intermediate

Prerequisite knowledge

Basic familiarity with campaign planning and reporting.
No advanced data analysis experience required.

Meet the facilitator

Read Sarah Isted's bio (PDF).

Guidelines for enrolment

Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.

You can enrol a staff member if they already have a login.

If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Measuring Campaign Success and Reporting Insights is applicable for up to 1.50 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

Course overview

This two part online course (2 x 3hr sessions) is designed for not for profits with a turnover under $1 million who are ready to grow their supporter base and develop sustainable income through philanthropic support.

Building a structured donor campaign can feel daunting, but it is one of the most effective ways to secure new funding while strengthening relationships with your community. A donor campaign can raise immediate funds and help you understand different levels of donor engagement, from grassroots givers through to potential major donors and legacy supporters.

Across the two sessions, you’ll explore:

• Why a donor campaign can create a reliable base of support for your organisation.
• How to recognise and engage different donor segments, from general donors through to regular givers, mid level, major, and legacy donors.
• Sample resources that highlight the differences in communication and engagement across donor groups.
• Suggested campaign approaches depending on your focus, whether that’s a grassroots appeal, encouraging regular givers, or starting to build major donor relationships.

Course aim

By the end of the course, you will have:

• A practical framework to design and deliver a structured donor campaign for individual giving.
• Examples of campaign materials to guide your communications.
• The confidence to choose the right campaign focus for your organisation’s goals and capacity.

What you’ll learn

• A practical framework to design and deliver your first donor campaign.
• Examples of campaign materials to guide your own communications.
• The confidence to choose the right campaign focus for your organisation’s goals and capacity.

Targeted skills

• Foundations for Growth – developing the skills to establish a sustainable income that can fund dedicated fundraising roles and future campaigns.
• Philanthropic Mindset – building confidence in approaching fundraising as a relationship-based, long-term practice.
• Practical Planning – using frameworks and sample tools to map out a campaign approach (grassroots, regular givers, or major donors).
• Communication Strategy – learning how messaging differs across donor segments and how to create multi-wave communications.
• Donor Segmentation – recognising different levels of donor engagement (general, regular, mid-value, major, legacy) and why each matters.
• Campaign Design – understanding how to structure a donor campaign that is achievable and aligned with organisational capacity.

Participant level

Entry - intermediate level.

Who is this course for?

Many small not for profits under $1M turnover already run fundraising activities such as events, raffles, grants, or appeals. This course focuses on building a structured donor campaign for individual giving and philanthropy, so you can grow a reliable base of supporter income over time.

Prerequisite knowledge

No prior fundraising experience is required. This course is designed for small not-for-profits taking their first steps into donor campaigns.

It is helpful, but not essential, for participants to have:

• A general understanding of their organisation’s mission, programs, and impact.
• Basic awareness of how their organisation currently engages supporters (e.g., newsletters, events, social media).
• Access to organisational information, such as supporter lists or communication examples.

This course won’t explore

To make sure expectations are clear, please note this course does not include:

• Development of bespoke campaign copy or materials for your organisation.
• One-to-one coaching or customised strategy design.
• Detailed tailoring of donor communications beyond the provided examples.
• Training in corporate sponsorship, grant writing, or event-based fundraising (this course focuses specifically on individual giving campaigns).

The course provides a framework, sample tools, and examples that you can adapt for your own organisation.

Delivery

2 x 3hr sessions via Zoom (Friday and Monday)

• A practical workbook to guide your learning and campaign planning.
• Sample campaign materials – including letters, social posts, and communication examples.
• A stewardship matrix to help you map donor engagement.
• Case studies to illustrate different campaign approaches.
• Access to templates and resources you can adapt for your organisation.
• Two live, interactive online sessions with group discussions, breakout rooms, and real-time Q&A.

Meet the facilitator

Read Fleur Allen's bio. (PDF)

Hear from the facilitator: Hear more about what you’ll learn direct from the course facilitator, Fleur Allen MFIA CFRE from Philanthropy Australia. 

🎥 Watch the video here

Guidelines for enrolment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Your First Campaign: Building a Foundation for Philanthropy is applicable for up to 2.25 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

• Compliance (Section 2.0): All campaign frameworks and tools shared in this course align with legal and regulatory requirements for fundraising in Australia.
• Ethical Conduct (Section 3.0): The course emphasises transparency, honesty, and integrity in donor communications, avoiding misleading or coercive practices.
• Conduct Towards Donors (Section 4.0): Practical examples demonstrate how to respect donor intent, safeguard privacy, and build trust through stewardship.
• Conduct Towards Beneficiaries (Section 5.0): Case studies highlight the importance of representing beneficiaries with dignity, avoiding exploitation in fundraising appeals.
• Conduct in Supplier Relationships (Section 6.0): Participants are reminded to ensure fair, transparent, and professional dealings with external suppliers such as printers, mail houses, or digital providers.

By embedding these principles throughout, the course equips participants not only with practical fundraising skills but also with a values-led approach that fosters trust, integrity, and long-term donor relationships.

Course overview

This course equips fundraising professionals with the tools to confidently attract, secure, and sustain meaningful corporate partnerships. Participants will learn how to identify and engage the right partners, negotiate and manage contracts effectively, and apply best-practice relationship management techniques that drive long-term impact. The course also explores critical decision-making skills, knowing when to say yes or no, and defines the qualities that make a partnership truly successful. By the end, you will walk away with a clear framework for building mutually beneficial relationships that deliver value for both parties.

Course aim

• Enhance knowledge of strategic philanthropy trends and best practices for partnerships, enabling you to make informed decisions
• Develop practical skills in prospecting, partner engagement, storytelling, negotiation, and contract management that can be applied immediately
• Build confidence to approach, pitch, and manage relationships with current and prospective partners.
• Strengthen decision-making by applying clear frameworks to evaluate opportunities and determine when to say yes or no.
• Walk away with a refined organisational value proposition, an ideal partner profile and a personal action plan tailored to their role.
• Make a tangible difference by fostering stronger, more aligned partnerships that increase impact and reduce risk in day-to-day fundraising work.

What you'll learn

• Attract the right partners by positioning their organisation’s unique value and aligning with a partner’s goals.
• Engage partners effectively through storytelling, co-design, and impact-driven conversations.
• Apply relationship management techniques that build trust, deepen engagement, and strengthen long-term collaboration.
• Negotiate and manage contracts with confidence, ensuring clarity, accountability, and mutual benefit.
• Evaluate partnership opportunities and make informed decisions about when to say yes or walk away.
• Define what makes a great partner and use this as a guiding framework in all engagement.

Targeted skills

• Problem-solving for attracting and retaining partnerships
• Active listening, communication and storytelling
• Planning for engagement and negotiation

Who is this course for?

Corporate partnerships professionals with a new or established corporate partnerships program. This course is designed for anyone managing a new or established corporate program, especially those with limited support, such as small teams or no in-house partnership colleagues.

Delivery

2 x 3hr sessions via Zoom.

This course won’t explore

• Organisation specific consulting or deep dives into organisation specific programs.
• In depth prospecting or qualifying processes.
• In depth pitching or proposal templates.

Participant level

 Intermediate

Prerequisite knowledge

Although the principals in this program can be applied to many different relationships in an organisation, ideally participants would come with some experience in corporate partnerships (at least 1 year) and the start of a new corporate partnerships program or an established program.

Meet the facilitator

Read Georgina McKenzie's bio (PDF).

Guidelines for enrolment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Building Powerful Partnerships - Strategic Philanthropy and Relationship Management in Fundraising is applicable for up to 2.25 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

Acting openly, honestly and with transparency: clearly communicating the purpose, delivery and outcomes for participants, providing pre and post work, designing the program in consultation with other Orange Sky colleagues to ensure holistic best practice is represented Protecting dignity and privacy: For both participants and corporate partnerships highlighted in the course content, all interactions are grounded in respect and choice. Personal stories and images are only shared with full, informed consent. Complying with all legal obligations: ensuring contract or MoU agreement advice is based on anecdotal learnings and is clearly not formal legal advice or guidance of any kind. All participants will be recommended to seek external counsel to ensure clauses and inclusions are correctly represented.

Course overview

This course takes you through the full lifecycle of grants, from finding the right opportunities, to writing compelling applications, to managing acquittals and reporting with confidence. Combining real-world case studies, practical tools, and insider strategies, the program equips fundraisers to secure funding more efficiently and manage grants to strengthen long-term relationships with funders.

You will leave with the skills and confidence to strategically identify grant opportunities, craft competitive applications. The course is designed to give fundraisers and nonprofit staff tangible tools to streamline the grant process and achieve stronger results without burning out.

What you'll learn

By the end of this course, you will be able to:

• Develop a targeted grants prospecting approach that aligns with organisational strategy.
• Break down funder guidelines and evaluation criteria to write more competitive applications.
• Structure budgets and supporting evidence to strengthen applications.
• Implement systems for managing grant deadlines, compliance, and reporting.
• Use acquittals and reporting to build trust and long-term funder relationships.

Targeted skills

• Strategic prospecting and funder research
• Grant writing and application development
• Budgeting for grants
• Stakeholder management
• Reporting and compliance

Who is this course for?

Fundraising managers, nonprofit leaders, program managers, and anyone responsible for identifying, writing, or reporting on grants.

Delivery

2 x 3hr sessions via Zoom.

This course won’t explore

• Technical budget design
• Legal advice

Participant Level

Suitable for anyone at any level looking for more guidance on grants. It will gently introduce entry level and bring everyone up to the same level of understanding..

Meet the facilitator

Read Caitlin Boucher's bio (PDF).

Guidelines for enrolment

Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.

You can enrol a staff member if they already have a login.

If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Winning Grants: From Prospecting to Reporting is applicable for up to 2.25 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

The course integrates the FIA Code of Conduct by highlighting compliance (2.0), ethical grant writing practices (3.0), responsible stewardship of donor funds (4.0), and respectful reporting to beneficiaries and stakeholders (5.0).