Course overview

This highly practical, one-day masterclass empowers fundraisers to use generative AI, using your enterprise Gen AI tool of choice amongst Claude, ChatGPT and Microsoft Copilot. Participants will learn how to design AI assistants that can be reused across their role, to help analyse data, and create donor-first, data-led, scalable initiatives.

We're now piloting a new Course + Coaching model, giving participants the option to add two individual 1-hour coaching sessions after the course.

The coaching is designed to bridge the gap between learning and implementation. You'll work 1:1 with Maisa to apply what you've learned to your own organisation, fundraising goals and challenges, helping you move from ideas to practical next steps.

Meet your coach: Maisa Lopes Gomes FFIA is Head of Digital Fundraising at Cerebral Palsy Alliance and an experienced fundraising practitioner, educator and international speaker in AI for Non-Profits. She works hands-on across CPA's diversified $40M+ fundraising portfolio, leading strategic growth with data-led technology-enabled supporter experiences, digital fundraising and AI augmentation. Your coaching gives you direct access to that practical experience, tailored to the opportunities and challenges within your own organisation.

Redesigning roles to maximise efficient fundraising as it has never been possible before.

Overlaying your donor value segments with what supporters actually tell you, to hear what High, Mid and Low-value donors each care about. You'll leave with knowledge of how to build your own AI assistants and a saved prompt library to build on the next day.

Rather than teaching three tools separately, you'll learn one portable method: context, prompting, and meta prompting, that transfers across tools, so it's not wasted if your workplace switches.

Optional 1:1 coaching add-on

Add two individual 1-hour coaching sessions with Maisa after the course for an additional AUD $350.  Email training@fia.org.au for more information.

What to expect:

This is a method course, not a tool tutorial. You'll work hands-on in the AI tool you already use and learn an approach that transfers across tools.

You'll also see firsthand that AI gives different results each time, we use that as a core lesson in why you always review and refine, never blindly trust output. You'll leave with strong starting points to develop in your own time, not finished campaigns.

What you’ll learn

• Learn how to prompt and use the meta-prompting method.
• Create your own AI assistants that help you draft, analyse and plan, built once, reused across your role.
• Overlay your donor value segments (RFV) with supporter feedback to surface what each segment truly cares about.
• Turn donor feedback into clear themes and craft co-designed, purpose-led, storytelling.
• Apply AI ethically and intentionally, and advocate for it as a capability investment.

Targeted skills

• Using AI to read supporter feedback by donor segment for insight (not using formulas, that stays in your spreadsheet)
• Building AI assistants via meta prompting, transferable across tools
• Designing campaign planning, segmentation and testing
• Discussing failure scenarios and ethics using a real case study
• 10x Visioning: exploring transformational AI applications

Participant level

All curious and committed fundraisers are welcome to learn about Artificial Intelligence.

Who is this course for?

Junior to Senior level fundraisers, campaign and digital leads, and donor engagement professionals. This course is ideal for professionals responsible for campaign planning and execution, content development, donor journeys or fundraising performance. Understanding of most common fundraising programs and campaigns is essential (you’d need to know what RG, P2P, RFV or an Appeal Letter, mean).

Prerequisite knowledge

Access to at least one AI tool you can use, Claude, ChatGPT or Microsoft Copilot (paid and enterprise preferred for data protection). Basic level AI experience desirable. Zoom required.

Delivery

1 x 6hr session online via Zoom.

• You will need Miro. This can be a free account.
• You will need Zoom.

Meet the facilitator

Click here to read Maisa Lopes Gomes' bio.

Guidelines for enrolment

1. Note: The FIA website provides access to both the Member Portal and the Learning Hub. These have separate logins — your username and password may be different for each.
2. New Staff Member: Please ask your organisation’s nominated contact to add you to the Member Portal or email members@fia.org.au. Your details will sync within two hours.
3. To Access the Learning Hub: Once you've been added to the Member Portal, click “Reset Password / New Staff Login” to activate your Learning Hub access.

If you require assistance, please email training@fia.org.au.

CFRE

Full participation in AI for Fundraisers is applicable for up to 2.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 4 Conduct towards Donors
• Principle: “Treat donors and beneficiaries with respect and dignity.”
• Activity: Review and rewrite an appeal using ChatGPT to test for emotional tone, dignity, and plain language — discuss ethical considerations in small groups.