Course Overview

Fundraising Evolution: From Mailboxes to Machine Learning

Chat GPT gave me that line… Well, not quite that line, but it was close!

The art of fundraising remains unchanged. Charities must connect supporters with their mission and be true to their word. Building meaningful relationships with donors will always be crucial.. Ethical and efficient fundraising is still fundamental to engaging with younger and older cohorts of donors. The revolutionary change is how well charities can blend traditional and new ways of building relationships with their supporters and allies.

Digital, data, tracking cookies and AI have brought new and extraordinary ways to expand a charity’s reach, enhance multi-channel experiences, grow productivity, and connect supporters of similar values around the world. But all these aspects of 'digital' can sound daunting.

This one-day course aims to help fundraisers of all levels and seniority improve their digital expertise and become more engaged with digital fundraising.

Watch Maisa Lopes Gomes explain the Digital Fundraising in Action course

The goal is for participants to:

• Understand the basic foundations of Digital, Data, Tracking Cookies, Channels and AI in the Fundraising context.
• Discuss how these can be used to create memorable experiences for your supporters and amplify the impact of their mission.
• Learn how digital-first planning, KPI setting & tracking can lead your charity to achieve its strategic goals.
• Workshop ways to enhance your charity’s donor recruitment and retention lifecycle experiences across multiple fundraising programs.

What you'll learn

• Understand the basic foundations of Digital, Data, Tracking Cookies, Channels and AI in the Fundraising context.
• How those can be used to create memorable experiences for your supporters and amplify the impact of their mission.
• Learn how digital-first planning, KPI setting & tracking can lead your charity to achieve their strategic goals.
• Workshop ways to enhance your charity’s donor recruitment and retention lifecycle experiences across multiple fundraising programs.

Who is this course for?

At the entry level, from a digital knowledge point of view, all fundraising and marketing expertise levels are welcome to join.

• Charity workers who would like to kick-start their Digital Strategy.
• Fundraisers and marketers of all levels of seniority who would like to increase their skills in digital fundraising.

Professionals in all areas of Fundraising who would like to become more comfortable with digital channels, data, technology, AI, tracking, and digital experiences.

Delivery

1 x 6hr session via Zoom.

Online workshop session with digital collaboration whiteboard Miro, using AI tools and working group for ideation.

Please sign up and complete the two-factor authentication with Miro before the course day.

Meet the facilitator

Read Maisa Lopes Gomes bio (PDF).

Guidelines for enrolment

Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.

You can enrol a staff member if they already have a login.

If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Digital Fundraising Essentials is applicable for up to 2.25 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.