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Major Giving – developing the people and the program

Course Overview

Extend the capacity and practical knowledge in major giving for both fundraisers and managers. This course explores the roles of the donor, the fundraiser, the program expert, the executive and the volunteer leader. You’ll learn the major giving journey from identifying, qualifying, cultivating, preparing the offer, making the ask, to thanking, reporting and sustaining the partnership. We will analyse the various approaches for measuring success for the donor, fundraiser and your organisation. The course will outline the traditional elements of a major giving program and guidelines on establishing and integrating an effective program in any organisation.

What you’ll learn

  • be able to identify the key people and roles integral to delivering a successful major giving program
  • be able to apply major giving methodologies and processes in your organisation effectively
  • be able to identify the key skills and techniques needed to secure major gifts and how to build on your current strengths
  • be able to understand and measure major giving success for your role and your organisation
  • be able to source a range of relevant and current resources to support ongoing program and skills development

Who is this course for?

  • major Gift Managers and Fundraising Managers that have oversight for or want to establish a major gift programs
  • CEOs who want to understand the role of Major Giving in their organisation


2 x half-days via Zoom

Meet the facilitator

Click here to read Leigh Cleave's bio.

Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.  
  3. If you require assistance, please email


Full participation in Major Giving - developing the people and the program is applicable for up to 7.5 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.

FIA member $520.00
Non member $675.00

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Major Giving – developing the people and the program

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