course(s) selected
learner(s) selected
Enrol others
No learners selected

Mid-Value Donors – the cream in the Oreo biscuit

Course Overview

This interactive workshop will be a mix of information sharing and practical hands-on activities that will take delegates through the fundamentals of a mid-value donor program.  It will include why we need to focus on mid-donors, industry benchmarks and the key steps to a successful program. It will feature examples and case studies of programs where mid-value donors have been successfully leveraged via mid-value donor clubs, ‘loosely’ tied funds and matched asks. More Strategic will share their research outcomes on what makes these donors different from standard donors and what motivates them.

Who is this course for?

Intermediate to advanced fundraisers ready to move into a new and relatively immature donor market and who want to understand how to set up and drive a best practice program.


2 x half-days via Zoom

Meet the facilitator

Click here to read Ruth Wicks's bio.

Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.  
  3. If you require assistance, please email


Full participation in Mid-Value Donors – the cream in the Oreo biscuit is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.

FIA member $520.00
Non member $675.00

Show more

Show/Hide sessions


Mid-Value Donors

Select Start date End date Room
FIA Education Zoom Link, FIA Education Zoom Link