Course Overview

This interactive workshop is a mix of information sharing and practical hands-on activities that takes participants through the fundamentals of a mid-value donor program.  It includes why we need to focus on mid-donors, industry benchmarks and the key steps to a successful program. It also features examples and case studies of programs where mid-value donors have been successfully leveraged via mid-value donor clubs, ‘loosely’ tied funds and matched asks. 

More Strategic will share their research outcomes on what makes these donors different from standard donors and what motivates them.

Who is this course for?

Intermediate to advanced fundraisers ready to move into a new and relatively immature donor market and who want to understand how to set up and drive a best practice program.

Delivery

2 x half-days via Zoom

Meet the facilitator

Click here to read Ruth Wicks's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Mid-Value Donors – the cream in the Oreo biscuit is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.