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Finding and Keeping Regular Givers

Course Overview

Like many charities, you may be struggling to find (and keep) more Regular Givers. This masterclass will help you find more Regular Givers in 2024 and beyond.

Finding and keeping donors requires a combination of data insights, donor psychology and creativity.

In this three-hour masterclass, you will learn about an approach to regular giving that has helped over 35 charities, from Fred Hollows to World Vision and the University of Sydney, create new, effective regular giving programs.

Who is this course for?

Employees with charities, fundraising team members, Regular Giving managers, Individual Giving Managers etc.

Learning Outcomes

By the end of the session, you will understand:

  • how to review your current RG product and the metrics you should be looking at to measure its success
  • where Australian charities are finding regular givers and why it is time to rethink the marketing funnel
  • why do donors stop giving
  • the fundamentals to ensuring donor loyalty
  • how to create a unique supporter experience that delivers

Key Topics

  • RG Product development
  • acquisition of regular givers
  • donor motivations and needs
  • donor experience and journeys
  • strategies and tactics to retain donors


1 x half-day via Zoom

Meet the facilitator

Click here to read the facilitator's bio.

Guidelines for enrollment

  1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
  2. You can enrol a staff member if they already have a login.  
  3. If you require assistance, please email


Full participation in Finding and Keeping Regular Givers is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 4. Conduct towards donors. This masterclass will include strategies and examples of donor experience and ways to communicate with them to retain them and keep them happy and loyal.

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