Course overview

Improve your writing skills and connect with your audience on a personal level. This course for new copywriters teaches you how prepare compelling communications to engage, inspire and motivate your donors.

Learn to craft copy specifically for breakthrough fundraising in this interactive, supportive workshop delivered online over two half days.

What you'll learn

• The techniques and mechanics of writing effectively
• How to write clearly and concisely with a specific audience in mind
• How to craft letters, emails, headlines and a ‘call to action’
• How to produce compelling copy for fundraising campaigns

Who is this course for?

• Anyone in fundraising who would like to improve their writing techniques to engage with donors and volunteers
• People already working in the not-for-profit sector but are new to copywriting for fundraising
• People who are new to the fundraising sector with little or no knowledge of copywriting techniques

Delivery

2 x 4hr sessions via Zoom.

Meet the facilitator

Read Natalie Khoo's bio (PDF).

Guidelines for enrolment

Note: The FIA website provides access to both the Member Portal and the Learning Hub. These have separate logins — your username and password may be different for each.

New Staff Member

Please ask your organisation’s nominated contact to add you to the Member Portal or email members@fia.org.au. Your details will sync within two hours.

To Access the Learning Hub

Once you've been added to the Member Portal, click “Reset Password / New Staff Login” to activate your Learning Hub access.

If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Copywriting Essentials is applicable for up to 7 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 4.0 Conduct towards donors by informing professional marketers and communicators in the NFP sector about their obligations when writing with the intention to achieve a particular outcome. FIA Code 5.0 Conduct towards Beneficiaries by considering what is acceptable, ethical, and effective copywriting.