Course Overview

From exclusive gala balls to counting steps

Virtual events are one of the forces driving the democratisation of philanthropy, a movement to decolonise Fundraising by breaking down traditional barriers and giving everyone a chance to contribute.

The past 15 years have been transformative for digital, social giving and virtual events. This has forced a change in the charity ‘mailbox’ mentality. Moving away from the overreliance on the predictable, traditional Direct Marketing programs – to the more flexible, agile, scalable, and risky landscape of community events in digital.

Digital, social media, P2P platforms, data, tracking cookies, and AI have brought new and extraordinary ways to expand charities’ reach by tapping into supporters’ networks. These new and emerging technologies enhance multi-channel experiences, grow productivity, and connect supporters of similar values with the deep level of involvement only charity events can offer.

This day's class aims to help charity workers of all seniority improve their virtual events and digital expertise and feel more engaged with this revolutionary change.

Learning Outcomes

• Understand the basics of Virtual Fundraising via Streaming, social media and P2P.
  
• Learn the basics and foundations of Digital, Data, User Journeys, Channels and AI in the Virtual Events context.
  
• Workshop on how Digital Experiences can be used to create memorable moments & level up involvement for existing and new supporters via Virtual Events.
  
• Learn how digital-first planning, KPI setting, and tracking can help your charity achieve its best for your mission cost-efficiently with virtual events.

Who is this course for?

Entry-level from a Digital and virtual Events knowledge point, all levels of Fundraising and Marketing expertise are welcome to join.

• Charity workers who would like to kick-start their Virtual Events.

• Fundraisers and Marketers of all levels of seniority who would like to skill up in Digital Fundraising for Events.
  
• Professionals of all areas in Fundraising who would like to become more comfortable with digital channels, data, technology, AI, tracking and digital experiences in the context of Virtual Events.

Delivery

1 x full-day via Zoom

Online workshop session with digital collaboration whiteboard Miro, using AI tools and working group for ideation.

Meet the facilitator

Click here to read Maisa Lopes Gomes bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Digital Fundraising Essentials is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.