Course Overview

Embark on an exhilarating journey into the world of Google Analytics, whether you're a digital fundraising novice or have a little more experience and are ready to revolutionise your not-for-profit's online prowess. Learn how to track online fundraising and marketing effectively, offering a framework for interpreting data and answering pertinent questions. The workshop will introduce some of the more useful reports in GA4 and provide examples of using the data to answer common questions. By the end of this session, you'll be equipped to navigate GA4, use relevant reports, and confidently create your own reports and dashboards for your nonprofit fundraising and marketing needs.

Who is this course for?

• Marketing and communications fundraisers
• Data-focussed fundraisers
• Campaign managers
• Digital fundraisers

Delivery

90 mins via Zoom

Meet the facilitator

Click here to read Jonathan Dawson's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Google Analytics 4 for Fundraising is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 4.0 Conduct towards Donors