Course Overview

Learn how to acquire qualified gifts in Wills leads through digital channels. This course will cover formulating the perfect proposition, best practices for audience targeting, and some tips for creative and supporter journeys. You will also put all the theory into practice using Facebook and Google Ads – two of the most popular advertising platforms for digital fundraising. 

What you’ll learn 

• how to acquire gifts in Wills leads through digital channels 
• how to qualify the leads 
• formulating propositions for the target audience 
• using online platforms for digital fundraising 

Who is this course for? 

• people who are new to gifts in Wills fundraising with little or no knowledge of digital fundraising techniques and practice 
• people already working in gift in Wills fundraising but are new to digital lead acquisition 
• people who may be looking to start a digital gift in Wills fundraising program

Delivery

2 x half-days via Zoom

Meet the facilitator

Click here to read John Dawson's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Digital Gifts in Wills is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.