Course Overview

Fundraising Essentials provides the basic knowledge and practical tools to help you get started as a fundraiser. The course covers key principles in ethical practice, reasons and vehicles for giving, core fundraising models to understand the donor journey, and how to build a case for support. This course will bring theory to life with best-practice fundraising techniques so you can hit the ground running and make an impact in your fundraising role.

This course can be delivered in three ways to suit your preferred learning mode and availability.

1. e-Learning is accessible over three months via our Learning Hub for strong independent learners who like a longer timeframe. The course is approximately 12 hours of study, but you can complete it in less than three months.
2. Online—Facilitated is the one–day option via Zoom, led by a facilitator, for those wanting to complete it in a shorter timeframe.
3. In-class is also a two-half-day option hosted at a venue in Sydney, Brisbane & Melbourne for those who learn best in a classroom environment.

What you’ll learn

• how the Australian fundraising sector works
• key regulations that impact fundraisers and not-for-profits
• motivations for donor generosity and charitable giving
• various fundraising channels, trends and methodologies
• the role of quality data and people to acquire and retain donors

Who is this course for?

• people who are new to the fundraising sector with little or no knowledge of fundraising techniques and practice
• people already working in the not-for-profit sector but who are new to a fundraising role
• people who may be looking to enter the charity and not-for-profit sector in a fundraising role
• fundraisers in volunteer roles with little or no knowledge of fundraising practice
  

Topics

Module 1: Overview of Fundraising: This module provides students with an overview of the scope of fundraising, the types of fundraising, and key regulations to be aware of.

Module 2: Fundraising Basics: This module provides students with basic information about why donors give and key elements to consider when fundraising and defining a case for support.

Module 3: Donor Acquisition: This module provides students with key information on acquiring donors associated with various fundraising channels.

Module 4: Donor Development: This module provides students with key methods and frameworks for donor development and stewardship

Module 5: Managing Fundraising: This module provides students with the key issues associated with managing data in marketing and privacy.

Delivery

In-class is also a two-half-day option hosted at a venue in Sydney, Brisbane & Melbourne for those who learn best in a classroom environment.

Meet the facilitator

Click here to read the Tutor bios.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Fundraising Essentials is applicable for up to 7.5 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 4.0 Conduct towards Donors, 3.0 Ethical conduct, 6.0 Conduct in Supplier relationships.