Course Overview

Today’s hypercompetitive market for charitable giving is more challenging than ever. Facing the daunting obstacle of information overload, how can charities stand out? Only through the creation of a compelling case for support that can be easily understood and communicated.

The case for support is the vital first step in motivating donors to give. Yet too many charities miss the mark when they put forward conflicting and confusing messages about their important work. Many do not take the time to properly and succinctly communicate their mission and fail to clearly show how financial support will support that mission.

In this interactive short course, John Greenhoe will show attendees how to create a great case to serve as a solid base for all fundraising. When completed, the case will explain, in a simple and compelling fashion, what you do, why it is critically important, and how donors can help NOW. Don’t miss this opportunity to cut through the noise and foster unprecedented levels of giving!

Learning Outcomes 

• Understand and be able to assemble a comprehensive fundraising case for support.
• Create “case statements” drawn from the overall case for support to fund specific projects.
• You should be able to use the case for support for various purposes, including website copy, multichannel appeals, and personal solicitations.

Key Topics

• Provide an overview of the essential elements of the case for support.
• Overview of how the case for support is created – who must provide input, research needed, etc.
• There will be an “Assignment” at the end of the first session for participants to create a “mini case” for discussion during the second day.
• Presentation of the production of case statements for individual/project-based fundraising efforts.

What the session won’t cover

Specific fundraising methods (how to write a fundraising letter, conduct a personal solicitation, etc.)

Prerequisite

Understanding how the charitable sector operates and core information about the mission of the charities participants work for.

Targeted Skills

• Writing for the fundraising audience.
• Creating multipurpose messaging that can be used in print, digital and “live” in-person presentations.

Who should attend this course?

Anyone involved in fundraising, including frontline and support personnel. Most suited to entry and intermediate-level participants.

Delivery

1 x half-day via Zoom

Meet the facilitator

Click here to read John Greenhoe's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Creating the Compelling Case for Support is applicable for up to 5.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 4.0 Conduct towards Donors