Course Overview

This course will help transform the way you use data in your fundraising. Data is the key driver of charitable organisations, and if harnessed correctly, it can help deliver significant improvements in fundraising outcomes that grow your impact. It’s critical that fundraisers feel confident in analysing and using data in their roles so they can effectively report on their fundraising performance and uncover insights that will inform their fundraising strategies and increase revenue for their cause. Learn the basics of data analytics and benchmarking to improve your reporting and deliver insights that inform your fundraising strategy.

Who is this course for?

• • Data coordinators/managers in fundraising organisations
  • Fundraisers in direct marketing, appeal campaign management, etc, who work with data and report on project outcomes
  • Marketing professionals in fundraising organisations
    

Delivery

1 x half-day via Zoom

Meet the facilitator

Click here to read Goldia Shum's bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.  
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Data-Driven Fundraising to Increase Impact is applicable for up to TBA continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.