Course overview

Regular giving is a fantastic source of consistent, predictable income for your charity. Industry benchmarking reveals that amidst economic uncertainty, regular giving income has been consistent - growing 7% since 2019. 90% of the RG income comes from retained supporters.

Finding and keeping donors requires a combination of data insights, donor psychology and creativity.

This course showcases:

• How charities recruit regular givers
• What factors help drive the retention of those new regular givers
• What donor loyalty is
• What successful donor retention is built upon

With examples from a range of Australian charities across multiple cause categories) this course provides practical guidance on how to build a successful regular giving program.

What you'll learn

• Where Australian charities are finding regular givers
• The metrics you should be looking at to measure the success of your regular giving program
• Why donors stop giving
• The fundamentals to ensuring donor loyalty
• How to create a unique supporter experience that delivers
• How to review your current regular giving program and offer

Key topics

• Regular giving product development
• Acquisition of regular givers
• Donor motivations and needs
• Donor experience and journeys
• Strategies and tactics to retain donors

Who is this course for?

Employees with charities, fundraising team members, Regular Giving managers, Individual Giving Managers etc.

Delivery

1 x 3hr session via Zoom.

Meet the facilitators

Read the bios of Dan Geaves and Jasmine Coronado from Marlin Communications.

Guidelines for enrolment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Finding and Keeping Regular Givers is applicable for up to 3.0 continuing education points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 4. Conduct towards donors. This course will include strategies and examples of donor experience and ways to communicate with them to retain them and keep them happy and loyal.