Course Overview

This course is designed for beginners in digital fundraising. If you’re looking to acquire your first digital donors or communicate with your existing donor pool to maximise value, then you’re in the right place.

This course will equip you with frameworks to help you progress from idea to delivery of a performing digital campaign. Whether you are looking to develop a digital fundraising program or have already started but are seeing lacklustre results, this course, presented by Digital Ninjas, will help you put the frameworks in place to begin moving your digital fundraising activity towards scale. It covers the different types of campaigns and channels and shows you how to start scaling the results and measuring and reporting campaign performance.

Who is this course for?

• Fundraisers who are just getting started on developing a digital journey
• Fundraisers who are new to digital fundraising and marketing.

Learning outcomes

As somebody who might not have much experience in running digital marketing/fundraising campaigns by the end of this course, you will be able to plan and execute a digital fundraising campaign across a range of fundraising objectives – whether you want to grow your one-off donor base, acquire more regular givers, deliver a peer2peer campaign or generate leads for telefundraising or Gifts in Wills campaigns, whilst being conscious of some of the common pitfalls.

Key topics

• Digital Landscape – we’ll cover some facts and figures to help you build a business case and communicate the digital opportunity internally.
• Tracking & measuring for success – we’ll discuss what and how you need to measure to ensure you’re set up for success.
• Types of digital fundraising campaigns and give you some tips on approaching each type of campaign from a digital perspective.
• Digital Channel selection covers earned, owned, and paid media.
• How to start scaling digital results.
• Planning and scaling your internal digital capacity – when to use agencies, when to build a team.
• Avoiding magpie syndrome – what to do about all the new shiny things and how to prioritise for success.

What the course won’t cover

• This session won’t cover the detail on how to use individual digital media platforms, for example, we won’t be covering in-depth training on how to use Google or Facebook Ads.
• Detailed configuration for Google Analytics or platform tracking pixels.

Delivery

2 x half-days via Zoom

Meet the facilitator

Click here to read Jon Dawson from Digital Ninjas bio.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed.
2. You can enrol a staff member if they already have a login.
3. If you require assistance, please email training@fia.org.au.

CFRE

Full participation in Accelerate Your Digital Fundraising Results is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 4.10 and 4.11 Conduct towards Donors by considering how elements of digital fundraising apply to gifts in Wills fundraising.