Course Overview

Step into the world of impact with our Major Gifts e-Learning module, grounded in Chapter 33 of Achieving Excellence in Fundraising 5th edition, titled, Co-creating Major Gifts. Backed by research and brimming with practical expertise, this interactive module shows you how to forge—and co-create—transformational gift partnerships.

What You’ll Experience

• Expert Perspectives on Video: Hear from seasoned major-gifts fundraisers and philanthropic strategists who’ve closed landmark commitments.
• Real-World Case Studies: Analyse breakthrough campaigns to uncover replicable success factors.
• Knowledge Management: sector reports and a White Paper.

You can take this eLearning module independently or as part of the full Certificate in Professional Fundraising. For more information about the certificate, click here. There are two (2) assessment tasks for this eLearning module. Both tasks need to be completed and graded as Completed-Passed in order to successfully complete the module.

What you’ll learn

• Explore insights into charitable giving patterns and trends
• Describe the major giving paradigm, including fundraisers’ roles and responsibilities
• Understand how to co-create the major giving experience with benefactors

Who is this course for?

• Entry-level fundraisers new to the profession
• Early-career fundraisers with 1-3 years of experience
• Fundraisers wanting to consolidate their existing skills with formal training
• It is suggested that students are working in fundraising roles or are connected to a charity that undertakes fundraising in order to complete assignments and gain the most out of the course
  

Duration

• You will have three months of access to this eLearning module, giving you plenty of time to explore and complete the content at your own pace

• The course consists of approximately 10 hours of study: 

  • 4 hours of eLearning 
  • 3 hours of reading/ self-study
  • 3 hours of assessment tasks
  
  

Textbook

The required textbook for this course is Achieving Excellence in Fundraising (5th Edition). This textbook is a highly regarded resource in the fundraising sector. It is also one of the recommended reading options for those pursuing CFRE (Certified Fund Raising Executive) certification.

You can purchase the book from any bookshop; however, FIA members can enjoy a 25% discount through Wiley.

To access the discount

• Visit Wiley’s website.
• Enter the code FIA25 at checkout when purchasing your eBook or print copy.

Guidelines for enrollment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed
2. You can enrol a staff member if they already have a login
3. If you require assistance, please email training@fia.org.au

CFRE

If you are completing this module only, the CFRE points are 3.25. However, completion of the full Certificate will align with 60 CFRE points.  

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

Course overview

This self paced eLearning course explores how marketing supports strategic fundraising, with practical tools, case studies, and real world applications tailored to the nonprofit sector. Fundraising and marketing are no longer separate functions. They are strategic partners. In this course, you will learn how to align messaging with fundraising goals, build a recognisable brand, and create appeals that motivate donors to act.

You can take this eLearning module independently or as part of the full Certificate in Professional Fundraising. For more information about the certificate, click here. There are two (2) assessment tasks for this eLearning module. Both tasks need to be completed and graded as Completed-Passed in order to successfully complete the module.

What you’ll learn

• Discuss how marketing is a pivotal element in fundraising
• Discover the elements that make up a strong, recognisable brand
• Learn how to identify different types of donors and explore engagement strategies
• Discover methods for gathering and analysing data to make informed fundraising decisions
• Examine techniques for crafting compelling appeals

Who is this course for?

• Entry-level fundraisers new to the profession
• Early-career fundraisers with 1-3 years of experience
• Fundraisers wanting to consolidate their existing skills with formal training

Participant level

Entry-level fundraisers new to the profession

Prerequisite knowledge

It is suggested that students are working in fundraising roles or are connected to a charity that undertakes fundraising in order to complete assignments and gain the most out of the course

Delivery

• You will have three months of access to this eLearning module, giving you plenty of time to explore and complete the content at your own pace
• The course consists of approximately 10 hours of study:
• 4 hours of eLearning
• 3 hours of reading/ self-study
• 3 hours of assessment tasks

Guidelines for enrolment

1. Make sure you have a login for the FIA Learning Hub. Click "Sign In" or "Forgot Password" if needed
2. You can enrol a staff member if they already have a login
3. If you require assistance, please email training@fia.org.au

Textbook

The required textbook for this course is Achieving Excellence in Fundraising (5th Edition). This textbook is a highly regarded resource in the fundraising sector. It is also one of the recommended reading options for those pursuing CFRE (Certified Fund Raising Executive) certification.

You can purchase the book from any bookshop; however, FIA members can enjoy a 25% discount through Wiley.

To access the discount

• Visit Wiley’s website.
• Enter the code FIA25 at checkout when purchasing your eBook or print copy.

CFRE

If you are completing this module only, the CFRE points are tbc. However, completion of the full Certificate will align with 60 CFRE points.

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

• FIA Code 2.0 Compliance, 3.0 Ethical conduct, 4.0 Conduct towards Donors, 5.0 Conduct towards Beneficiaries and 6.0 Conduct in Supplier relationships